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March 21, 2014

PanTerra Networks' SmartBox Early-on Success with Channel Partners

Viral marketing, a form of online marketing, has become important for businesses to deliver social and digital content which encourages sharing between users. File Sync and Sharing Vendors, like PanTerra Networks, a provider of cloud-based fully managed and self-managed unified IT service solutions for mid-market enterprises (MME), adds Unified Communications (News - Alert) (UC) to the mix via the cloud (UC as a Service), which gives functionality to store, sync and share content. Think of it as Skype meets Box, explains Arthur Chang (News - Alert), CEO of PanTerra Networks.

Back in January, of this year, PanTerra announced its SmartBox product; this is “touted as being the world’s first file sharing service with built-in unified communications,” conveyed a Forbes post on the subject.

This week, PanTerra Networks announced that its SmartBox service, which competes with Dropbox (News - Alert), Box, WebEx, Citrix, AT&T and other suppliers, has had early success with channel partners in offering a service for cloud file sharing with built-in communications. With the help of its partner channel, it has grabbed a portion of the market, reported Channel Partners on its website. As per a post, “for the first time, the [SmartBox] service allows partners to have a lifetime of recurring revenue through viral marketing opportunities.” 

 “Channel partners have been asking for a recurring revenue model for cloud services for years,” said Chang. He explains that PanTerra (News - Alert)'s channel-friendly freemium model of SmartBox provides briefer sales cycles and lifetime recurring revenue stream from cloud services. This helps channel partners be more profitable than ever in a shorter period, while significantly lowering their total cost of operations and IT administration complexities. In fact, “because it combines multiple services into one solution, SmartBox can save a mid-market enterprise with 1,000 users between $65,000 and $100,000 per year,” mentions Chang.

According to Kevin Rhone, Director for the Channel Acceleration Practice at Enterprise Strategy Group (News - Alert) (ESG), having a cloud service such as SmartBox makes sense for cloud service vendors and channel partners, as it can ease customer's existing telecom infrastructure into further unified communications, including audio/video calling and conferencing, secure IM, and presence and full Web meeting collaboration.

In sum, the SmartBox with PanTerra Networks’ consistent ultra-high service attributes, as a unified cloud service solution, has been compensating and motivating channel partners and given players in the cloud space a secure file-sync-and-share service—something that has been available as separate offerings for years, but is now combined into one solution to replaces FTP and VPN, according to PanTerra. As such, it has provided a real opportunity to deliver the perfect collaboration package. Furthermore, it has increased the benefits of selling cloud solutions for resellers, and played a role in ensuring optimal performance while guaranteeing complete IT peace of mind in delivering services easily, as Chang affirms. 

Edited by Cassandra Tucker

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