TelePacific Communications’ (News - Alert) strategy is somewhat like Texas, a state in which it’s expending a good deal of resources lately. It’s big, it’s unafraid, and it doesn’t leave its strong history behind.
The communications service provider is big in terms of its portfolio, which Douglass Brownstone, manager of marketing communications, says falls into three buckets;
First is connectivity, including fixed wireless, T1, MPLS, VPLS, and much more.
The second is the cloud, an area in which Brownstone says TelePacific Communications has made huge investments;
The third is continuity, which TelePacific views as its sweet spot.
In addition to the strength of its product portfolio, TelePacific has shown its strength through its willingness to embrace new things – namely, the cloud – while continuing its culture of customer service, says Brownstone. For example, he says, TelePacific makes sure customer calls are answered within 30 second and will give callers the CEO’s phone number if they really need it.
“We’ve succeeded nicely in switching to this new cloud and always-on world without losing the things that make us a good company, which are pretty timeless, which are customer relationship-type stuff,” he says.
The overarching goal at TelePacific is about making life easier for customers by leveraging its broad portfolio to create solutions that are customized to the needs of each customer, and providing the customer a single bill and single point of contact, Brownstone explains, adding that the company’s new tagline is “telecom is complicated, we’re not.”
TelePacific does business in California, Nevada and Texas, a state in which the company during the past two years opened five new offices and just this week got a new leader. Brad Mitchell on Monday was named president of TelePacific Texas.Texas is an important market given eight of the largest, fastest growing cities are in the state, which is also underserved, says Brownstone, who adds that it also fits well with TelePacific’s culture.