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February 26, 2014

Ruckus Wireless Forms Strategic Partnership with Global Reach

Ruckus Wireless (News - Alert) has launched a strategic partnership with Global Reach Technology, a leading innovator of wholesale and retail public carrier-grade, cloud-based Wi-Fi software solutions. Under the terms of the agreement, the companies will be integrating and marketing their respective award-winning products by bringing together Ruckus Smart Wi-Fi infrastructure solutions with Global Reach's innovative Cloud-based policy, management and authentication technology. Ruckus Wireless is a global supplier of advanced wireless systems for the mobile Internet infrastructure market.

The partnership will enable service providers and enterprises the ability to more easily provision, manage, monetize, and achieve unprecedented customization of, visibility into and control over Wi-Fi access services.

In a release, Nigel Wesley, chief executive officer for Global Reach, said, "We believe the combination of Ruckus Smart Wi-Fi with Global Reach's Cloud-based software services will effectively transform the market for managed public Wi-Fi access networks. Our combined hardware/software solutions dramatically simplify how managed Wi-Fi access networks are designed and managed by giving customers the power to create highly customized and carrier-grade public access services in hours rather than weeks or months."

Global Reach offers simplified user provisioning, policy controls, advanced user and network analytics, custom portal, authentication services, and its carrier-grade, cloud-based solutions which allow organizations to easily create highly customizable managed Wi-Fi access solutions for users. The cloud-based solution will enable them to dynamically insert advertising, filter content, provide time-of-day based access and apply bandwidth thresholds per user without costly and complex device provisioning or deploying additional hardware.

Selina Lo (News - Alert), president and CEO of Ruckus Wireless said, "Global Reach has established a remarkable position in the managed service market with a complete portfolio of Cloud-based software services that have become instrumental in the monitoring, management and monetization of wireless public access services."

The combined solution will enable organizations, with the help of reliable and high-speed Wi-Fi access, to improve communications with customers through Facebook (News - Alert) and Twitter registration; target specific content to customers based on time and location; and use sophisticated analytics to allow gaining of deeper insight and engagement with network users. The managed Wi-Fi solutions have been delivered to a wide range of sectors including, large underground Wi-Fi networks, huge outdoor metro city networks, railways stations, hospitals, airports and large mall venues. 

Edited by Rory J. Thompson

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