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January 20, 2014

Meltwater Expands Social Media Capabilities in Big Data Platform

Meltwater, a provider of Software-as-a-Service (SaaS (News - Alert)) online intelligence platform for big data, has unveiled the latest upgrade to its social media SaaS.

The company has realized that with the real-time nature of social media, it’s important to make all the data available anytime and anyplace.

Meltwater Buzz 3.5 social media SaaS  combines deep social media monitoring and analytics with efficient social engagement. Customers can now deploy more effective social marketing campaigns and develop stronger brand relationships across large communities to deliver real social media ROI, the company said.

The new Meltwater Buzz 3.5 allows companies to monitor their brands on review sites and run advanced analytics. The mobile app allows them to stay updated with the brand-related social conversations in real time.

"As more and more companies realize the value of business insights available through social media data, Meltwater continues to find innovative ways to harness massive social data sets,” said Jorn Lyseggen, Meltwater CEO and founder, in a statement.

“This upgrade adds imperative user review sites that round out the full scope of our social media big data and analytic upgrades that help clients to make better informed business decisions," Lyseggen added.

The new mobile app, according to Lyseggen, puts the power of big data insights into your pocket.
Meltwater Buzz 3.5 upgrade now provides monitoring access to 140+ review sites, including (News - Alert), TripAdvisor, Glassdoor, Yellow Pages and more, offering clients deeper insight into brand-related conversations.

With its upgraded social media engagement analytics, Meltwater Buzz 3.5 can measure and grow social media communities. The upgrade enables independent reporting on individual social media account engagement and adds actionable metrics with new graphs and charts.

The on-the-go mobile application is available on iOS (iPhone) and Android (News - Alert), two of the most popular mobile platforms in the world. It enables social listening on the go and empowers engagement from any location, serving the real-time needs of the social media pro, the company said. 

Edited by Cassandra Tucker

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