The fourth quarter of 2013 saw Platinum Equity, a Los Angeles-based private equity firm, take controlling (majority) interest in what was formerly Emerson (News - Alert) Embedded Computing & Power business of Emerson Network Power. Following the transition to new ownership, a rebrand was launched and Emerson Embedded acquired a new name – Artesyn Embedded Technologies.
Given the company’s association with the design of embedded computing solutions and its ability to sync with customer interests and work closely with them, it was aptly rechristened as Artesyn. The new company has a long and distinguished status in the embedded computing and the power market.
Ever since its inception in its new avatar, Artesyn has been pretty busy developing its Web presence, unveiling its new corporate logo, and is working hard to provide a single destination for those searching for power conversion supplies or embedded computing solutions. This is expected to be of great use not only to the design engineering community, but for other markets across a wide spectrum of industry as well.
“Artesyn is poised to enhance its leadership position in power conversion and embedded computing solutions for communications, computing, medical and industrial markets,” said Jay Geldmacher, CEO of Artesyn Embedded Technologies.
Of course, as with any acquisition, allied problems of management are bound to surface. However, Jacob Kotzubei, partner at Platinum Equity assured the Artesyn management team of continued collaboration in the combined effort to drive the new company to new heights and new levels of success as a standalone enterprise.
While acknowledging Artesyn’s unique and compelling value proposition, Kotzubei indicated, "Our long-term plan is to help Artesyn grow and broaden its customer base both organically and through prospective add-on investments."
Geldmacher appeared equally confident of Artesyn’s success as a standalone private company and agreed that it would create “significant value-driven growth based on our global reach, an unrivalled understanding of our customers, excellence in engineering and world class manufacturing."
What’s in a name? Well, given Artesyn’s inherent creative abilities and power to synthesize customer relationships, inculcate trust and create loyalty, perhaps a lot. It could well live up to its new nomenclature.