eXelate, a New York City-based advertising data platform provider, announced on Tuesday that it has named Deb Josephs, formerly of Everyday Health, Inc., the company’s new SVP of Global Human Resources and Matt Bennathan, formerly of Callcredit Information Group, as VP and Managing Director, UK. Josephs will be responsible for all employee initiatives across eXelate's worldwide offices, while Bennathan will be tasked with contributing to the growth of company’s UK business and operations across publishers, agencies, platforms and advertisers.
"Deb and Matt both possess proven leadership abilities and we're thrilled to bring them on board and tap into their unique expertise,” CEO Mark S. Zaborski said in a statement. “Deb will lead our efforts to attract and develop a world-class team built to take our company to the next stage. Matt will lead our skyrocketing growth in the UK and work to further our position as the largest and most utilized advertising data platform in all of Europe."
Josephs previously ran human resources for Everyday Health, Inc., and was a member of the executive team that led DoubleClick through the successful purchase by Google. She also previously held senior human resources positions at McGraw-Hill Companies, Ogilvy (News - Alert) & Mather, The Bank of New York, NASD/Nasdaq and NatWest Bank.
In addition to being head of digital partnerships with Callcredit Information Group, Bennathan was also a consultant with Digital Animal, launched WRM Media in Australia, and held leadership positions at EDR, Transactis and Acxiom (News - Alert).
eXelate received some negative attention earlier this month as one of the ad tech companies (along with BlueKai and Lotame) that probably won’t go public in 2014, according to Digiday.com, because “there isn’t a break-out leader in the space ready to capture the hearts and minds of Wall Street.”