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December 16, 2013

Glopho Research States Snappers Unaware of Risks When Uploading Photos to Social Media

A recent research study commissioned by Glopho revealed that nearly 56 percent of people in Great Britain are unaware of the risks associated with uploading photos to various social networking sites. The research conducted by YouGov for Glopho revealed that around 75 percent of U.K. adults are using their smartphones to upload pictures to various social networking sites. The research also found that these people are unaware of the fact that they are potentially licensing these photos to the sites for free use. However, 58 percent of the people researched stated that they want to keep the ownership rights for the photos uploaded by them to the social media.

The research involved a sample size of 2,067 adults in Great Britain and found that around 75 percent of women surveyed snap photos on smartphones and then share the same on social sites, while only 38 percent are aware that their photos can be used freely by the site or any third party. The awareness was highest amongst men where 50 percent of those surveyed agreed that they are aware of the consequences of uploading photos to social media and around 48 percent of all users surveyed in the age group of 25 to 35 years confirmed their awareness.

"The run up to Christmas and the big day itself will see a spike in people snapping and sharing their merry moments,” said Simon Walker, CEO of Glopho. “Whilst the majority of social media sites have taken pains to assure users that content remains theirs, the fact is that if social media sites want to, they can use it. It's something a lot of people don't realize when they tick the 'agree to Terms & Conditions' box. As such when consumers snap a photo and share it with their friends and wider community online, they have no idea that to all intents and purposes they've handed rights to that content to a third party organization to do, effectively, what they like with it."

Nearly 74 percent of the users in the age group of 25 to 34 years stated that they would like to retain the ownership rights while 64 percent in the age group of 35 to 44 years desired to retain the rights. Only 62 percent in the age group of 18 to 24 years expressed interest in retaining the rights while 61 percent of all women surveyed stated that they intend to retain the ownership rights for the photographs uploaded by them to social media.

Following the research findings, Glopho announced golden rules to secure the consumer rights with respect to photo usage on social media. The recommendations by Glopho prompts users to adjust the security settings for their photographs and embed copyright information, add Creative Commons and watermark, if users do not wish their photos to be used freely. For users looking to sell their photos, Glopho recommends the use of specific sites and apps that are engaged in sharing images with potential buyers.

Edited by Alisen Downey

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