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December 04, 2013

BT to Invest More in Asia Pacific, the Middle East and Africa Regions

Asia Pacific, Turkey, the Middle East and Africa (AMEA) telecommunication market is evaluated at around 32 billion GBP.  The Combined geography is expected to generate 44 percent of the global GDP growth by 2025. New generation of regional multinationals and big domestic players are increasingly expanding from China and India into the Middle East and Africa.

To address this demand, British Telecommunications (BT (News - Alert)), a wholly-owned subsidiary of BT Group and a provider of communications services and solutions to customers in more than 170 countries, is accelerating its expansion in this high growth markets. By hiring more people in the region, launching more competitive capabilities across a larger number of countries and delivering a differentiated service experience, BT aims to get stronger to capture opportunities in this market.

In line to this, the company announced a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA). This new phase of investments builds on the success of earlier programs announced in 2010 for the Asia Pacific region and in 2012 for Turkey, the Middle East and Africa.

In 2010 BT launched its first phase of investments to accelerate its expansion in Asia Pacific. This helped the company to generate strong growth in the region. To further grow its business and to address the ever growing demands, the company is investing again in a wider region combining Asia Pacific with Turkey, the Middle East and Africa.

“We are doing this in close consultation with our customers. A new generation of regional multinational companies look to us to help them grab global growth opportunities, and the more established multinationals are determined to invest for growth in this vast region. We help them succeed and reap the benefits of instant globalization by aligning our investments to their requirements, and providing them with our market-leading portfolio of networked IT services wherever they need them, " Luis Alvarez, chief executive officer, BT Global Services (News - Alert) said in a statement.

Developments announced include the following:

  • 400+ new people focused on regional business growth across all key markets, including Australia, China, Hong Kong, India, Japan, Indonesia, Malaysia, Singapore, South Africa, the United Arab Emirates (UAE) and Turkey.
  • Industry specialists to be hired who can focus on sectors such as logistics, healthcare, consumer packaged goods and financial services, and professional services experts based in 11 countries.
  • Securing new value added services licenses in various countries, enabling an extended portfolio offering.
  • Better infrastructure through five new IP and Ethernet Points of Presence starting with India and Turkey, four Network-to-Network Interfaces (NNIs) with the first in Indonesia, and an enhanced satellite capability to support remote coverage and disaster recovery.
  • Stronger portfolio capabilities in the fields of security, cloud, unified communications, mobility and contact centers.
  • New sector solutions in domains such as health analytics, a suite of Point of Sale solutions for the retail sector and high performance supply chain management services
  • Field services delivered directly by BT engineers in India, Singapore, Hong Kong, China, Japan, Turkey, Indonesia and South Africa.
  • A new strategic service assurance centre in Malaysia, providing 24x7 incident management capabilities for complex contracts.



Edited by Ryan Sartor
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