There is very little doubt that Wi-Fi Internet is only getting more popular every day. That has never been more obvious when looking at what the FAA is considering doing. That organization might be on the cusp of removing some longstanding regulations that take into account what kind of connections are going to be allowed on a flight during taking off and landing. Cisco (News - Alert) understands just how important a Wi-Fi connection can be to the average American. That is why the company has recently announced that it is expanding its Connected Mobile Experience (CMX) portfolio.
In addition to the expansion, the company has announced a brand new partnership with Facebook (News - Alert) that it says will help it understand its customers better. That better understanding will lead to better targeted marketing programs. Cisco CMX for Facebook Wi-Fi is the name of the brand new solution and it will allow users to access Wi-Fi networks in retail stores, hotels and other venues by logging into Facebook. Access is gained by then checking in, either publicly or privately at the locations that are taking part in this program.
The main benefits of this particular program are two-fold, according to Cisco. The first benefit is that it makes it easier for users to get onto Wi-Fi networks because they are signing in using a platform they are well acquainted with. The other benefit is for the business that is using this program because it can learn more about the customers that walk through its doors.
"Think of a retail location where, literally, with the appropriate privacy protections, you could watch and see what a consumer wants out of your store, and what they don't, and increase your sales that way," said Cisco CEO John Chambers during his keynote address last week at Interop (News - Alert) 2013.
CMX for Facebook Wi-Fi can tell businesses things like the age and gender of each user accessing their networks. Beyond that, the information given to the businesses will show what each user “likes” on Facebook. That can help a business better tailor its offerings to its clientele.