IBM (News - Alert) recently announced that it has signed a definitive agreement over the acquisition of Dublin, Ireland-based The Now Factory. With this acquisition, IBM will effectively expand its Big Data and Analytics Platform. Using the software from The Now Factory, communication service providers will be able to deliver enhanced customer service in real-time.
Although financial terms of the deal were not disclosed, IBM is expecting the deal to be completed in the fourth quarter of 2013. Once the acquisition is complete, The Now Factory will become part of IBM's Software Group.
"The Now Factory's innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape,” said Tom Morrisroe, CEO of The Now Factory. “As part of IBM, we can now extend our technologies to a broader range of clients to help them uncover new, untapped growth opportunities, and achieve tangible business value from big data and analytics."
The growing demand for software solutions like The Now Factory provides is a result of exponential growth in the volume of real-time data generated by mobile devices; as a result, mobile networks are under a strain over instant collection and processing of events and monitoring performance, while gaining greater insight over customer interaction.
"Today's announcement is part of IBM's strategy to continually establish leadership in the era of big data and capitalize on the opportunity to analyze data in real time,” said Bob Picciano, general manager of information management at IBM Software Group. “The Now Factory's software enhances IBM's Big Data and Analytics portfolio by improving the speed, development and implementation of big data solutions, and gives communications service providers the ability to better service their customers."
The Now Factory's software not only helps in resolving and identifying issues, it also enables CSPs to gain a better understanding of how a subscriber interacts with cloud-based services. The acquisition of The Now Factory will enable IBM to introduce advanced analytics solutions in the market. Furthermore, clients of The Now Factory will also be able to access IBM’s PureData System for Analytics and benefit from better analysis of subscriber and network data via the Hadoop-based IBM InfoSphere BigInsights.