When Myspace first launched, it was another social networking site that allowed people to connect with each other, a platform that streamed free music and paved the way for little known artists to get a little recognition. But, unable to compete with the likes of Facebook, Myspace was relegated to the background.
Today, however, its new face, which launched in June, has mesmerized the public, especially the younger community, and this saw its audience grow from 24 million prior to launch to 31 million in its first two weeks out of beta. Amazing, considering its previous lackluster performance.
This amazing fact came to light when the company’s quarterly internal report traced Myspace’s progress and inexorable growth over a 90-day period post launch.
To understand this volte-face after its re-launch, one needs to look at the audience toward which it is directed and also take a glimpse at Myspace’s decision to build out its content offering.
According to the report, 70 percent of the Myspace community is 35 or younger, which has helped increase the number of artists by 340 percent since the new platform emerged. The majority of the artist community on Myspace is comprised of musicians. It also has space for visual artists, such as photographers and designers.
It is also partnering with premiere outlets, artists, and brands to develop and launch multiple franchises and a full slate of programming. Showcasing artists and their work, the site gives them an opportunity to produce original music videos.
In addition, Myspace has invested in developing high-production-quality live streams, leveraging its platform to bring physical experiences to audiences everywhere, something that was sadly lacking initially.
The Myspace platform is built to empower all artists ranging from prospective musicians and designers to amateur writers and photographers and helps them connect with audiences, collaborators, and partners to achieve their goals. Bands can now understand audiences better and fans can connect easily with artists. It’s hunky dory all the way.
It does seem the perfect setup- exposure sans censorship, but can Myspace sustain the soaring momentum?