AMD (News - Alert) is showcasing video production workflows with 4K sources by making use of its AMD FirePro professional graphics at the IBC (International Broadcasting Convention) event this year. The company is collaborating with big names such as Adobe, Autodesk, Blackmagic Design, Dell, Fusion-io (News - Alert), and Supermicro to showcase compute- and graphics-intensive animation, display and content creation, which will be supported via a number of hardware and software collaborations.
In a statement, David Cummings, senior director and general manager, Professional Graphics at AMD said, "The media and entertainment industry continues to embrace AMD FirePro professional graphics based on increased OpenCL acceptance and implementation. This year's presence at IBC is a testament to how OpenCL applications with AMD FirePro professional graphics can support and enhance video production in 4K. Our close collaborations with leaders including Adobe, Autodesk, Blackmagic Design, Dell (News - Alert), Fusion-io, and Supermicro offer video production professionals an amazing blend of hardware and software to make visually compelling content creation a reality."
The AMD demonstrations at IBC 2013, driven by AMD FirePro graphics, will feature the first ever display of real-time 4K color correction using Blackmagic DaVinci Resolve 10 and Supermicro supplement with multiple GPU support. It will also demonstrate the first ever implementation of edge blending, image warping, and color correction using Scalable Display solution, which uses AMD FirePro DOPP (Display Output Post-Processing). Other demonstrations include a new Direct Graphics-Memory Access capability that supports low-latency SDI input and or output directly from AMD FirePro W-series graphics; a new range of Dell mobile workstations featuring AMD FirePro graphics; 4K color calibration with 2D / 3D video effects and post production via OpenCL in Adobe (News - Alert) Premiere Pro CC; a stereo camera, which is integrated with Autodesk 3ds Max; and extended OpenCL-accelerated Bullet Physics for Autodesk Maya 2014.
Rob Hoffmann, senior product marketing manager, Autodesk (News - Alert) Media & Entertainment said that, "With the new Extension for Autodesk 3ds Max 2014, Autodesk and AMD share the power of collaboration between software and hardware tool providers. The new 3ds Max extension with Stereo camera support gives added functionality enabling increased productivity to AMD FirePro users on Autodesk Subscription. Active Stereo is also available and only supported on AMD FirePro graphics cards. Artists can begin to take advantage of the new functionality for 3ds Max with AMD hardware to enable a broader set of tasks for creating exceptional content."
AMD is exhibiting at the IBC 2013 from September 13-17. The event will be organized at the RAI Amsterdam convention center. AMD specializes in technology designs and integrations which drive intelligent devices such as personal computers, tablets, and cloud servers among other such devices.