The cloud has been around since long before we even called it the cloud. In fact, in 2010 Microsoft declared it was “all in” the cloud, and this was a couple years after then Chief Architect Ray Ozzie made his own cloud proclamations.
Somehow The New York Times must have missed it, because just last week a Times blog declared, “The Cloud Era Begins for Enterprise Tech.”
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I’m glad they told me. Maybe TMC should have a cloud magazine, maybe call it Cloud Computing? Oh right, we already did, years ago. And it is called Cloud Computing magazine.
The New York Times blog, by Quentin Hardy, argues that the battle over the cloud for the enterprise begins this fall. This fall? How about fall of 1998?
“Microsoft’s chief executive, Steven A. Ballmer, resigned, then in the last big weekend of summer bought the handset business of a deeply weakened Nokia (News - Alert). That last step, an effort to build up mobility, is at the heart of Microsoft’s efforts to be relevant in a new world of cloud computing, smartphones and tablets,” Hardy argued.
There are so many logical inconsistencies I don’t know where to start. First, Ballmer has driven Microsoft’s move to the cloud. It has search, mail, storage, online gaming, Azure and Office 365. And it has Skype. I’d say that is all relevant.
Hardy also sees VMware moving to the cloud. First off, virtualization is the basis of the cloud. Second, VMware’s focus on the cloud is nothing new.
Hardy believes he sees something Microsoft, Dell and others don’t. “The world now passing away consisted of business systems dominated by computer servers and personal computers. The new one subsumes these into cloud computing and devices like smartphones and tablets. The inability of companies like Microsoft and Dell to cope quickly enough with this change led to their current problems. The steady, thorough way that companies like Amazon and Salesforce have used the new technology to go after their elders’ business is what makes them contenders.”
That is partly true. The cloud is emerging as a major force. But PC use is not declining. Virtually all knowledge workers use one – they just happen to also have tablets and smartphones.
Servers still drive in-house data centers, and by the way, drive cloud data centers as well.
Not all is so doom and gloom, Hardy allows. “Some of these older enterprise tech companies, which also include Cisco and Oracle, will make the transition, just as incumbents like IBM (News - Alert) made it from mainframe computers to servers and PC’s. Oracle’s approach is to offer a complete system, making it a single throat to choke. IBM already seems to be working both camps in the new world, offering its own systems and consulting with the new players. But just as surely as all of them, in their time, supplanted big incumbents, there will be other companies coming along to topple them.”
We could have told the world all this – five years ago!