The Belgian tech company, WNGDATA, recently acquired ENQIO, also of Belgium. WNGDATA provides intelligence management software, and ENQIO is a data management consulting firm.
Financial details were not released, but one report suggests it was an all-stock deal.
One key benefit from the acquisition is that WNGDATA gets veteran data scientists – something not found among the workforce in most big data technology vendors.
“One of the biggest reasons most enterprises struggle with Big Data initiatives is because most technology vendors don’t have qualified staff who understand the specific business challenges and how to show ROI resulting from effectively applying the technology to address those challenges,” Luc Burgelman, CEO and cofounder of NGDATA, said in a statement carried by TMCnet. “By leveraging the extensive skill set of our data scientists using machine learning, and combining that knowledge with the power of Lily, this acquisition provides NGDATA with the ability to architect a solution based on the specific business needs of our customers.”
“By speeding up development and implementation and broadening the ability to scale,” he said, “enterprise organizations will be able to create a multitude of new opportunities for revenue.”
ENQIO currently provides data management, business analytics and multichannel campaign management services. NGDATA concentrates on banking, media, publishing and telecommunications, and offers these sectors effective customer intelligence solutions.
Lily is its well-known solution.
“This acquisition will further strengthen the company’s foothold in these markets as ENQIO brings a wealth of experience in working with organizations such as France Telecom, ING, KBC, Orange (News - Alert) and Telenet, among many others,” a company statement said.
The acquisition has gotten customers eager for big data opportunities. “Data Scientists are a critical piece of any big data strategy and rollout. We’re excited about the possibilities of working with a company that not only understands and excels at the science and business process of Big Data – but can also master the development and implementation of a solution that will help us drive greater value from our customer relationships,” said Alain Glickman, Global Customer Insight Director at Orange. “As an ENQIO customer, we look forward to working with NGDATA and are excited about the possibilities this acquisition will deliver to our business.”
Last year, Selligent, which provides conversion marketing and interactive CRM solutions, partnered with ENQIO. The deal is expected to lead to more solutions for businesses looking to leverage their large volumes of data by making cross-channel campaigns.