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January 18, 2013

Baker & Taylor Introduces Findaway World-Powered Acoustik Audiobooks for Axis 360 Digital Media Library

Baker & Taylor recently introduced its latest offering of Findaway World, powered by the Acoustik audiobook service, for the Axis (News - Alert) 360 digital media platform.  The free Acoustik audiobook app has been developed to allow Axis 360-enabled library users to directly borrow and download digital audiobooks to their Apple (News - Alert) and Android mobile devices.

Cleveland, Ohio-based Findaway World specializes in delivering simple and immediate access to digital content.

Baker & Taylor is one of the top distributors of digital and physical books and entertainment products.

In a statement, George Coe, president of Library and Education at Baker & Taylor, said that, "The addition of Acoustik audiobooks to Axis 360 is another major step in Baker & Taylor's ongoing mission to provide next-generation digital services to libraries, and to provide patrons with multiple formats on one user-friendly platform. To help libraries serve all the interests of their communities, we continue to innovate and expand our offerings. Our partnership with Findaway World introduces a new audiobook service to the market and ensures patrons have access to the content they want – whether they want to hear it or read it."

Acoustik audiobooks will enhance Axis 360-enabled libraries with the capability of delivering instant access to new release and best-selling backlist audiobook titles. This will help them expand their already extensive collection, and make it easy for patrons to download and listen to the audiobooks even while on the go.

Mitch Kroll, cofounder and CEO at Findaway World, said that, "We are proud to partner with Baker & Taylor to introduce our digital download technology into the library space. We are energized that patrons can now access our comprehensive catalog of audiobooks on their own devices – whenever and wherever they want to listen."

Acoustik audiobook titles have been made available for Axis 360-enabled public, government and academic libraries. The Acoustik audiobook app can be downloaded for free and is available for iPhones, iPads and iPod Touch via Apple's App Store.  

The app is available for Android (News - Alert) Smartphones and tablet devices via Google Play (formerly Android Market). 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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