E-commerce has taken off in a big way, becoming more and more sophisticated. As websites graduate into the 21st century, it has evolved from a 'could have,' to a 'must have.'
When The New 42nd Street, an independent not-for-profit, in conjunction with JCA's team, turned another page in history by nudging its New Victory website into the modern age, little did it realize that its efforts would pay off so quickly.
The New Victory theater and Behavior LLC were honored with the 2012 Gold Marcom Award, which is meant to honor excellence and recognize creativity and hard work of marketing professionals – and in this case, both organizations more than exceeded expectations.
Uniquely designed, the New Victory website is a “living, breathing representation of the theatrical organization,” and has been designed to give visitors a deeper understanding of how The New Victory Theater encourages arts integration into the lives of New York kids and families.
As a strategic consulting partner team with website experts, JCA worked hard along with The New 42nd Street to deliver a website that generated revenue, functioned better and integrated with the systems that leading not-for-profits depend on.
Scalable vector graphics, good design and cutting-edge 2G select-your-own-seat (SYOS) services with HTML5 ensured that it caught and held the attention of many.
JCA's expert team reportedly helped 42nd Street make the website more functional with a system selection, full CMS implementation and training. SYOS was also offered to patrons. This helped to customize the theater experience and interact with people in a unique way.
Even as the SYOS concept is proving to be a craze, The New 42nd street is already full of plans for its future, dreaming of filled houses, satisfied customers and filled coffers.
With a long wish list and an enthusiastic staff that is more than willing to redefine the contours of tradition and push itself upward using its own momentum, chances are, The New 42nd Street will have its way.
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