inneractive, Nokia Jointly Introduce New Windows Phone 8 Ad SDK

inneractive and Nokia (News - Alert) recently announced the new Windows Phone 8 Ad SDK for the Nokia Ad Exchange (NAX) - mobile app monetization exchange. The joint solution has been designed to deliver new capabilities and options to developers.

Additionally, the new Windows Phone (News - Alert) 8 Ad SDK for the Nokia Ad Exchange (NAX) will optimize NAX with discovery, monetization tools and analytics.

In a statement, Offer Yehudai (News - Alert), cofounder and president of inneractive, said that, "With this release, inneractive is now the only mobile app monetization exchange to provide full, support for true cross-platform monetization. The WP8 ecosystem is poised to explode. We are committed to drive and create more demand for WP8 and provide a fully tailored WP8 SDK for NAX that gives developers the most complete way to generate revenue."

Developed to add to the capabilities of the older WP7 SDK version, the new WP8 SDK comes with a number of new features. Along with its 120 ad partners, the WP8 SDK for NAX solution provides global coverage and delivers a number of payment options for all global locations.

Kenny Mathers, director of Programs and Monetization at Nokia, said that, "The addition of inneractive's WP8 SDK to the robust NAX solution means we are now providing developers with a complete discovery and monetization package. We are pleased to be growing our relationship with inneractive, teaming with the industry's leading player in app monetization as we continue staying at the forefront of WP8 innovation."

Furthermore, the newly introduced WP8 SDK for NAX from inneractive can provide support for all MMA ad sizes, in addition to providing full-screen interstitials. The company is collaborating with other leading global ad partners, such as Jumptap, for ensuring the delivery of other top campaigns to WP8.

This is one way of making the NAX/inneractive partnership more lucrative to advertisers interested in high-quality inventory.

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