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December 06, 2012

Sennheiser Strengthens Focus on Consumer and Telecom Channels with New Appointments

Sennheiser, an audio solutions specialist, has announced two key appointments in its consumer and telecommunications channels in the U.S. The appointment is in line with the company’s strategy to increase their business and market share next year.

Keith Kranepool has been appointed as the vice president, sales and product marketing consumer, replacing Bill Whearty, who held the position since 2006. Whearty has been appointed as the vice president, sales and marketing, telecommunications, the newest and fastest growing channel of Sennheiser.

Both appointments are effective immediately. Both Kranepool and Whearty report directly to Greg Beebe, president of Sennheiser Electronic Corporation.

Revenue from Sennheiser's consumer and professional business in the Americas grew by 26.5 percent last year. Sennheiser entered the telecommunications market in 2003 and now offers an extensive portfolio of call center solutions, mobile headphone devices, gaming headsets, and other products. The company has seen rapid growth in the sales of headsets, especially those designed for call center market.

"As we look towards increasing our business and marketshare in 2013 in both the consumer and telecommunications markets, I am very pleased to have Keith and Bill leading their respective sales and marketing teams," said Greg Beebe, in a statement. "Our product portfolio continues to expand to meet the diverse needs of our customers -- both in the consumer and business arenas."

Keith Kranepool has 20 years of experience in the consumer electronics industry. His previous stint include sales and marketing roles at Sony Electronics, Bose Corporation and D&M Holdings. Most recently, Kranepool was vice president, sales and marketing for Velocity Micro, where he was responsible for leading the sales and marketing teams in the computer, tablet and peripheral businesses.

Bill Whearty joined Sennheiser over a decade ago and was leading Sennheiser's sales and product marketing efforts for the consumer business channel, which until recently included telecommunications. Prior to joining Sennheiser, Whearty was director of sales at GN Netcom (News - Alert), where he gained significant experience in call center applications and the telecommunications market. 

Sennheiser hit headlines recently when it launched its new gaming headsets, the PC 310 and the PC 323D. The PC 310 is geared more for the budget-minded gamer. The PC 323D does not require a sound card, as they actually offer their own built-in version in the form of the 3D G4ME1 7.1 USB sound card. 

Edited by Amanda Ciccatelli

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