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November 30, 2012

AMD Signs Distribution Agreement with Symmetry Electronics

AMD (News - Alert), a semiconductor design innovator, recently revealed that it has signed a distribution agreement with Symmetry Electronics, a distributor in the embedded market which includes digital signage, industrial control, automotive, manufacturing and machine-to-machine technologies.

According to the terms of the agreement, Symmetry will promote, sell and support the full line of AMD embedded products.

AMD embedded products include the R-Series platform which delivers high performance processing coupled with a premium high definition visual experience in a solution that is still power efficient. The solution enables unprecedented integrated graphics and multi-display capabilities in embedded applications that can be compact and low power. The portfolio also includes a G-Series processor, touted as the first integrated circuit to combine a low-power CPU and a discrete level GPU into a single embedded Accelerated Processing Unit (APU). This unprecedented level of graphics integration builds a new foundation for high performance multi-media content delivery in a small form factor and power efficient platform for a broad range of embedded designs

"We are very pleased to be teaming up with Symmetry Electronics (News - Alert) for the distribution of our full line of embedded solutions," said Arun Iyengar, AMD's vice president and general manager, Embedded Solutions, in a statement. "Symmetry Electronics fully understands the performance benefits and unique features of AMD's embedded APUs and graphics processors. Both companies are committed to providing customers with products that are high-performance, consume low-power and support embedded life cycles, all while offering a comprehensive level of support to enable customers to quickly design and integrate differentiated products while reducing time-to-market."

"Our customers have a range of needs requiring a robust and differentiated product portfolio," added Gil Zaharoni, chief executive officer of Symmetry Electronics. "AMD has a long history of developing innovative technology. And the addition of its industry-leading embedded APUs and GPUs to our lineup strengthens our position and allows us to better meet the specific needs of our customers."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Jamie Epstein

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