iJento, a technology company which is innovating digital and multichannel customer intelligence solutions for existing and new customers, is taking a leadership position in this fast emerging market segment. The company received an $8 million equity investment led by MMC Ventures and existing investors Nauta Capital and Oxford Capital Partners, to fuel its global growth and market leadership.
The new investment will support iJento's recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development program. This investment is noted to demonstrate further confidence in it and the go-to-market strategy.
“We are excited to be approaching 2013 with this new injection of capital which will drive our business plan forwards and enable many more organizations around the world to improve their digital marketing and customer intelligence strategies,” Peter Ryan, chief executive of iJento, said in a statement.
This new investment in iJento is driven by several key factors like market opportunity, business value etc. The iJento platform delivers an open enterprise-architecture relational datamart for integrating, storing and analyzing individual customer data. It enhances existing players in the web analytics market to allow customers to achieve next-generation analytics and customer intelligence. In addition to a direct sales model, the company is partnering with some of the world's leading analytics and digital marketing related technology companies and consulting firms to deliver even greater value to their customer bases.
Company statement also revealed that Jon Coker, Investment Director for MMC Ventures is appointed to the iJento Board.