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October 26, 2012

Compendium Unveils Incorporation with HootSuite

Compendium recently unveiled HootSuite incorporation for its content marketing platform. Sales executives utilizing HootSuite for social media administration will benefit in terms of time and effort with the latest incorporation. Novel content in a recognized hub can be captured and generated by companies using Compendium, and can be further circulated to any promotion channel.

A user’s HootSuite Drafts folder will now include endorsements of Compendium content as a result of the latest incorporation of HootSuite with Compendium. Sales executives can plan and revise the endorsements, which are located in the Drafts folder, within HootSuite. These revised endorsements can then by advertised on several social networks like Google (News - Alert)+.

Compendium recently extended its social network incorporations. As a result, users were offered planning and author-level endorsements. Apart from incorporation with HootSuite, Compendium offers incorporation with Twitter, Facebook (News - Alert) and LinkedIn.

In a statement, James Paden, Vice President of Product at Compendium, said, "A large percentage of our enterprise clients manage their social networks through HootSuite because they like the solution's multiple-account management, advanced filtering and collaboration functionality. Now it will be easier for marketers to drive social traffic to their content through HootSuite."

Current users of Compendium can now shift to the latest release for no extra cost. The offering’s Account Settings can also be used by the users to attach Compendium to customer accounts.

A guide titled, The B2B & B2C Guide to Social Sharing is available for no extra cost and offers information regarding means to advantageously utilize social sharing and blogging. Users are therefore guaranteed greatest results from content promotion efforts.

Compendium aims to assist organizations blog more professionally and efficiently. Marketing managers can now be accountable for business blogging and content marketing with Compendium software. Marketing managers can therefore utilize a recognized content hub for generating, capturing and promoting their story on the web. The organization, which was established in 2007, currently has a minimum of 350 customers with several thousand users in several industries.

Edited by Rich Steeves

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