Today, Pioneer Electronics, (USA) Inc. officially announced that it will host its first AppRadio Hackathon in order to promote the development of unique apps for the car to be compatible with AppRadio – the revolutionary in-dash technology that controls compatible apps directly from its touchscreen.
The 69-hour AppRadio Hackathon event will be held at the upcoming 2012 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, from October 30 to November 2. During the four-day event, a prize pool of more than $50,000 in cash and prizes being offered Pioneer will be awarded to the best apps developed in three categories.
“We have taken the AppRadio platform introduced last year and expanded the technology into more products in our line. Our goal with the Hackathon is to continue to build on this momentum,” said Ted Cardenas, vice president of Marketing for the Car Electronics Division of Pioneer Electronics (USA), Inc.
He added that with aftermarket automotive exhibitors at the show, they chose the SEMA Show to bring together creative minds in the app developer community in order to continue to push forward innovation in the industry. To create the next big app to work with Pioneer’s AppRadio, Pioneer has tasked app developers to work non-stop.
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Developers of all types – from native, back-end and front-end developers and visual/UX designers, to “idea people” – are encouraged to sign up and participate.
Backed by the SEMA organization, a special 4,000-square-foot area in the South Hall, Upper Lobby of the Las Vegas Convention Center (booth #33000) is the arena for the premier Hackathon competition, giving participating developers exclusive entrance to the SEMA Show and access to Pioneer staff, SEMA member exhibitors, top media, food and amenities.
To integrate with Pioneer’s AppRadio technology, interaction with the hundreds of SEMA exhibitors is encouraged by the SEMA Member automotive accessory app category to developers in order to create an app for the exhibitor’s technology, product or service.