Marketo (News - Alert), a provider of cloud-based marketing software, recently announced it has propelled the marketing efforts of Acquia, Inc., a company that empowers enterprises with the open source social publishing system Drupal. Acquia has secured the #1 software vendor on this year's Inc. 500 list, ranking #8 overall. The officials from Acquia have given a lot of credit to Marketo which has made Acquia’s sales team more efficient.
Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" "by Forbes, and the #1 Marketing Software Vendor on the INC 500.
"While Inc. Magazine named Acquia the fastest-growing software company this year, we are only just getting started when it comes to scaling the digital marketing side of our business," said Bryan House, vice president of Marketing at Acquia. "Increasing revenue and delivering amazing customer service is paramount to our business. Using Marketo integrated across all of our Drupal web properties is intuitive, fast to deploy, and gives our digital marketing team a competitive advantage with a suite of best of breed tools to communicate with prospects and customers."
Acquia empowers enterprises with the open source social publishing system Drupal. Acquia helps customers manage their growth and scale their online properties with confidence. Acquia's products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it's done for more than 2,400 enterprise customers
"Prior to Marketo, we historically had a rudimentary, manual process for tracking email click-throughs and open rates," continued House. "Now, email performance reporting is automatic, enabling us to be a more agile digital marketing organization. The combination of Drupal and Marketo forms the foundation of our web engagement strategy, enabling us to create compelling digital experiences that fuel our demand generation engine."