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September 27, 2012

Avira Unveils a Feature-Rich Antivirus Security Software Line

With the increase of online banking, streaming movies, connecting to wireless networks, homework assignments, and of course lots of e-mail, at least one thing is required – a high-power complete security suite that can give consumers a more secure browsing experience with complete protection from Internet scams and threats, in addition to keeping their computers free of viruses and malware.

Avira, a supplier of self-developed security solutions for professional and private use, has unveiled its Avira 2013 product line, which includes Avira Free Antivirus, Avira Antivirus Premium 2013, Avira Internet Security 2013 and Avira Internet Security Plus.

 “With over 100 million users worldwide, our goal with Avira 2013 was to offer protection to people no matter what device they use, and we did that by adding many user oriented features to this release, making it the most feature-rich solution we’ve ever made,” said Sorin Mustaca, product manager and data security expert at Avira.

“We’ve also kept the resources footprint small, so users will not notice any slowdown in computer performance,” Mustaca added.

The 2013 version of Avira’s Free Antivirus software added six new security features, making it the most comprehensive free antivirus products on the market. Avira’s premium products have eight new features.

Through this new launch, Avira is focusing not only on computer security, but user security. Key new features added to the Avira 2013 family of products include:

  • Avira Protection Cloud – Avira’s cloud technology identifies malware faster by uploading suspicious files for instant analysis. (Available for paid users)
  • Browser Tracking Blocker – Gives users control over their privacy while browsing the internet by blocking trackers that gather data about your browsing activity.
  • Website Safety Advisor – Protects users from scams, phishing and suspicious sites by displaying safe, low-risk or high-risk icons on the search results and any webpage they visit.
  • Social Network Protection – Notifies parents and children of suspicious or worrisome activity on social networks (such as predators or your child being bullied online) so they can take appropriate action.
  • Android (News - Alert) Security – Safeguards users’ Android phones and the valuable data it holds. Users can locate it when lost, lock it and even wipe the data remotely.
  • More Frequent Updates for Free Users – Avira Free Antivirus now updates every six hours instead of every 24 hours, giving users more current protection.
  • Network Folder Scanning – Shared folders like Dropbox (News - Alert) and network folders are becoming more common, and with it comes the increased risk of spreading malware. Avira now scans network folders in addition local folders to keep computers free of infection. (Available for paid users)

Moreover, users who install Avira’s SearchFree toolbar will no longer have pop-up ads displayed to them. The SearchFree toolbar includes Browser Tracking Blocker and Website Safety. One of the additional services introduced with the Avira 2013 product suite and totally unique to the antivirus industry is Experts Market, an online community where computer geeks can hire out their services to assist other users worldwide with any computer problems they may have.

Avira is recruiting experts for the marketplace in advance of a full consumer launch next month.

Avira’s 2013 lineup of antivirus security software is currently available for English and German languages. The company is planning to launch French, Japanese, Chinese and other localizations beginning in the second half of November.

Avira's market share is reported to be the fastest-growing among all antivirus vendors, according to the latest OPSWAT Market Share Report.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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