With the increase of online banking, streaming movies, connecting to wireless networks, homework assignments, and of course lots of e-mail, at least one thing is required – a high-power complete security suite that can give consumers a more secure browsing experience with complete protection from Internet scams and threats, in addition to keeping their computers free of viruses and malware.
Avira, a supplier of self-developed security solutions for professional and private use, has unveiled its Avira 2013 product line, which includes Avira Free Antivirus, Avira Antivirus Premium 2013, Avira Internet Security 2013 and Avira Internet Security Plus.
“With over 100 million users worldwide, our goal with Avira 2013 was to offer protection to people no matter what device they use, and we did that by adding many user oriented features to this release, making it the most feature-rich solution we’ve ever made,” said Sorin Mustaca, product manager and data security expert at Avira.
“We’ve also kept the resources footprint small, so users will not notice any slowdown in computer performance,” Mustaca added.
The 2013 version of Avira’s Free Antivirus software added six new security features, making it the most comprehensive free antivirus products on the market. Avira’s premium products have eight new features.
Through this new launch, Avira is focusing not only on computer security, but user security. Key new features added to the Avira 2013 family of products include:
Moreover, users who install Avira’s SearchFree toolbar will no longer have pop-up ads displayed to them. The SearchFree toolbar includes Browser Tracking Blocker and Website Safety. One of the additional services introduced with the Avira 2013 product suite and totally unique to the antivirus industry is Experts Market, an online community where computer geeks can hire out their services to assist other users worldwide with any computer problems they may have.
Avira is recruiting experts for the marketplace in advance of a full consumer launch next month.
Avira’s 2013 lineup of antivirus security software is currently available for English and German languages. The company is planning to launch French, Japanese, Chinese and other localizations beginning in the second half of November.
Avira's market share is reported to be the fastest-growing among all antivirus vendors, according to the latest OPSWAT Market Share Report.
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