GENWI, a cloud publishing company, announced that FLOODGATE, and the partners of Elevation Partners have invested in GENWI’s cloud-based mobile content management system.
The mobile content management system is optimized for the publishing industry and has delivered apps for the Conde Nast, Times of India, and The Hollywood Reporter.
When considering traditional publishing technologies they fail to leverage the mobile media. Digital publishers use their desktop publishing solutions to create PDFs for download onto mobile devices or their Web publishing system to create mobile websites. These methods are expensive as well as inflexible and also do not deliver an engaging user experience on touch devices.
In such a scenario, publishers need a cloud-based platform customized for mobile devices for delivering both native and HTML5 apps onto both smartphones and tablets.
“We think GENWI has the potential to radically transform digital publishing through HTML5,” notes Roger McNamee, co-founder and managing director at Elevation Partners. “GENWI gives publishers an easy path to deliver their content to mobile devices. Publishers get all of the power of HTML5 and native platforms with none of the programming hassle.”
GENWI’s solution serves the needs of publishers who want to leverage the mobile platform to quickly and easily publish content. Content publishers can now create engaging mobile apps using a “Cloud-Based mobile Content Management System.”
GENWI delivers both content and design together at runtime in the cloud and delivers content to any device form factor. The platform also allows editors and designers to introduce changes in real-time so that the reader need not update the app besides letting content targeting based on place or usage patterns.
“GENWI is honored, not only for the monetary support from Elevation and Floodgate, but for the validation from these industry luminaries whose backing shows that cloud publishing is the way of the future,” said PJ Gurumohan, GENWI’s co-founder and CEO.
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