Abacus Solutions recently announced a new brand individuality program. The company is changing its entire branding structure including its logo, tagline, URL and website, which will now be modified in lines with their new brand identity.
“Our new brand identity reflects our vision and excitement for the future,” said Ken Snuggs, president of Abacus Solutions. “We've evolved significantly over the years as we've grown to meet our client’s needs and expanded our vendor relations. After earning the trust of our clients on the equipment side of IT solutions, they invited us into the design and services side to create, install and support solutions for specific business requirements.”
The aptitude, knowledge and familiarity of the Abacus technical team has been highlighted by the latest Abacus tagline, “We Get IT.” The company has been well-appreciated by its clients mainly for its capabilities and welfare of its employees.
Abacus’s enhanced, novel website will highlight the company's attention on IT solutions instead of just equipment.
The latest website has an entirely unique visual and navigational design and includes an assortment of content-based enhancements. A minimum of 4,000 brand-new and restored server, networking and storage products – Cisco, Dell (News - Alert), IBM iSeries, IBM pSeries, IBM xSeries, IBM BladeCenter, IBM Storage, HP 9000, HP Proliant, HP Integrity and Sun equipment – have been included in the latest catalog included on the website.
The latest website also includes white-papers, customer testimonials and Abacus’ case studies on its customers. Visitors of the website are assured of the finest user experience irrespective of their access device or browser.
Abacus has also unveiled its presence on the social media to harmonize the brand and website improvements. Abacus’ Twitter (News - Alert) account, @AbacusWeGetIT, will scrutinize and share subjects of interest with IT professionals.
“The new logo’s sleek contemporary design deliberately emphasizes the fast-paced IT industry and our role in delivering innovative solutions,” said Patrick Hiller, CEO at Abacus Solutions. “Delivering best-in-class solutions for IT has as much to do with how people communicate as how machines communicate. Our new website reflects this concept and the relationships we develop with our clients and partners.”
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