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August 14, 2012

Imagination Technologies Takes the Video Experience Mobile

There is little in the global market that defines this moment in time as accurately as mobile applications and social media. To that end, Imagination Technologies (News - Alert) looks to set the stage, introducing multimedia technologies that not only capture attention, but also dominant market share.

Last week, the company announced the new viewport plugin designed specifically for the Autodesk (News - Alert) Maya 2013 – the Caustic Visualizer. The solution offers a high-quality interactive full-frame performance built on the robust PowerVR tracing hardware reference platform, including the use of the low-power ray.

The Caustic Visualizer is positioned as completely altering the functionality and performance of the development process in this interactive visual tool. To accomplish this feat, the solution makes ray-traced photorealistic rendering a key part of the work flow for content creation.

And thanks to the OpenRL platform, the interactive photorealistic viewport experience is unlike anything possible in the past. The Imagination PowerVR Open RL platform serves as the foundation for the Caustic Visualizer.

With the highly optimized CPU integration offered in the OpenRL, the viewport experience now possible on the CPU-only desktop is something that was once only possible with quad-GPU hardware configurations that tended to be out of the price range for the standard small business or typical user.

“Visualize delivers great performance on a CPU, but with OpenRL capable hardware acceleration, shown at SIGGRAPH as a licensable reference design, it is nothing less than groundbreaking,” said Tony King-Smith, VP of marketing and Imagination.

The coupling with the OpenRL platform leverages the power of the PowerVR ray-tracing hardware reference platform, allowing the Caustic Visualizer to deliver a true full-frame resolution, optimizing on 15 photorealistic frames per second. There is no need to manipulate the image or add noise during the interaction to compensate. Allan Johnson, GM with Imagination, recently joined Erik Linask (News - Alert) in the TMC newsroom for the Roadshow from San Jose. As to the company’s latest innovations, he shared: “At Mobile World Congress in February, we launched our social communicator, product, which takes that voice and video communication and integrates it with social networking. We demonstrated that and there was high-level interest.”

For more on Imagination Technologies and its latest work in mobile applications and video, check out their interview in full, above. 

 Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker
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