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August 09, 2012

Monetate Growth in Q2 2012 Chiefly Driven by Turning Big Data into Action

Monetate, a reputable provider of cloud-based technology for online marketers, has registered tremendous sales growth in the second quarter, mainly driven by the customers’ demand related to personalizing the online customer experience through the application of big data.

Brands are approaching Monetate to harness big data, inject relevance and personalization into the online experience. In the reported period, 28 new clients signed with Monetate.

Monetate's solutions combine A/B and multivariate testing with behavioral targeting, merchandising and product recommendations. These solutions are implemented by global brands across a multiple industries. Monetate allows its customer to use big data to augment conversions by creating a more relevant online experience.

“Companies are excited about the opportunity big data presents, but many are still unable to act on the data to deliver the online experience customers now demand,” said David Brussin, founder and CEO at Monetate. “Monetate helps marketers tap into the power of big data and develop features that matter to their customers and ultimately drive conversions. Monetate's expertise in delivering actionable data is at the core of our success.”

Data released by eMarketer (News - Alert), a research firm, revealed that 45 percent of firms are not effectively using data to personalize online marketing. This is because of the inability to apply data insights on the individual customer level. Monetate's solutions change big data into action, which has encouraged its growth in the Q2/2012.

Monetate opened its EMEA headquarters in London due to strong demand for the company's services in those areas. Monetate’s broad product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Monetate was recently named among the AlwaysOn Global 250 Top Private Companies. The company was selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.


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Edited by Braden Becker
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