Bitstream Introduces Pageflex Studio ID 2.0

Bitstream has released Studio ID 2.0, a desktop variable data publishing (VDP) plug-in for Adobe InDesign, through its division, Pageflex. This new release adds support for Adobe Creative Suite 5 (CS5) on both the Macintosh and Windows platforms, the company has announced.

Allowing designers create just one template with design layout containers that dynamically stretch, shrink, and reposition themselves in reaction to the quantity and size of the variable text or images poured into them, Flex technology automates this proces. Companies can reap the benefits of variable data publishing without having to manage a lot of templates with flex.

Offering software for multi-channel campaign management and dynamic publishing, Pageflex pioneered the concepts of variable data and web-to-print storefronts.

“Pageflex is pleased to extend our flex capabilities to users of Adobe InDesign,” said Anna Magliocco-Chagnon, president and CEO, Bitstream (News - Alert). “More and more, marketers are creating one-to-one conversations with their audiences by adding variable data in their communications. Our flex technology, combined with the creative tools of Adobe InDesign, will enable them to create these highly personalized, highly creative communications faster and more efficiently.”

Users can design, setup, and run variable data projects directly in InDesign CS4 or CS5 with Pageflex Studio ID 2.0. Giving them access in one project file to all related templates and assets, the InDesign application becomes project central for VDP campaigns. Offering support for Adobe ExtendScript when a project requires more complex rules, Pageflex Studio ID includes an intuitive point-n-click business rule editor for creating if-then-else rules, the company has stated.

In June 2010, the company announced that its BOLT browser has rendered its one-billionth Web page, surpassing this major usage milestone over the weekend before the company made the second generation of its mobile browser, Bolt 2.1, available to the public. It had been launched in February 2009. The BOLT mobile browser is the most advanced and fully featured mobile browser available for phones of all types. Bolt has enjoyed consistent growth.