Radish System's ChoiceView Brings Visual Info to Callers

Cloud computing is reshaping relationships between customers and companies. Smartphone-based customer service in the cloud may be the hottest new technology coming out of the 2011 Consumer Electronics Show, being held Jan. 6 through 9, in Las Vegas.

Radish Systems has introduced ChoiceView software, a voice and visual communications-as-a-service (CaaS) cloud solution for businesses to communicate more effectively with smartphone users. The company is now revolutionizing technical support, customer service, m-commerce, and information exchange business practices of a variety of industries ranging from consumer electronics and automotive accessories to hospitality and healthcare.  

ChoiceView offers callers a way to talk on a smartphone with a ChoiceView-enabled business. They see visual information delivered by that business, either from a representative or an interactive voice response (IVR) system. ChoiceView increases comprehension, problem solving, and recall by as much as 50 percent, allowing consumers to hear the information and improving the way businesses interact with its customers, field force, and other mobile stakeholders.

Teven Peskin of MediMedia, Inc., said that sharing visual information during a voice call greatly enhances learning, understanding, and memory, and with ChoiceView, you achieve communication and learning objectives in less time with greater impact.

Theresa Szczurek, CEO, Radish Systems, added that by enabling callers to see and hear complex information in real time on their mobile devices, businesses create ‘Wow, now I see what you’re talking about!’ moments, thus eliminating the classic frustrations with cumbersome service and technical support that have plagued callers since the invention of the telephone. He continued that ChoiceView goes beyond ‘click to chat’ or ‘live chat’ by adding the most critical dimension – live visual communications during a smartphone call.

With mobile device transactions quickly becoming the communications standard of choice for millions of users, the Radish ChoiceView software, SaaS (News - Alert), and OEM platform is poised for deployment into multiple vertical markets where customer service and technical support are the lifeblood of many businesses.