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On January 28, Data Privacy Day Encourages Consumers to "Own Their Privacy" and Businesses to Improve Their Data Privacy PracticesWASHINGTON, Jan. 16, 2020 /PRNewswire/ -- With the California Consumer Privacy Act taking effect this year and other states considering similar legislation, data privacy has become a growing concern for businesses and consumers alike. In fact, according to a recent survey by Pew Research Center, a majority of Americans think their personal data is less secure now than five years ago and that data collection by businesses and government poses more risks than benefits. Yet while these concerns increase, few people understand what is being done with the data that is collected and how it is used and shared by businesses, which can monitor, store and sell the data for profit. That is why the theme of Data Privacy Day 2020 is "Own Your Privacy." Data Privacy Day helps consumers understand the value of their personal data and why it is collected and used. The National Cyber Security Alliance (NCSA), which leads Data Privacy Day, encourages consumers to view and change their privacy or security settings on popular devices and online services. You can review the privacy settings for some common tech companies by clicking here. Data Privacy Day also encourages businesses to be transparent about the data it collects and to create a culture of privacy in their organization by educating employees on the importance of protecting consumer and employee information as well as the role they play in keeping it safe. To celebrate the 13th annual Data Privacy Day on January 28, NCSA and a range of privacy experts will be 'Live from LinkedIn' for the third consecutive year in San Francisco. This year's event, titled "Data Privacy Day 2020: A Vision for the Future," will bring together data privacy experts from industry, government, and non-profit for a morning of TED-style talks and panels on global and national data privacy regulations. Click here to join the live stream. "With new privacy legislation going to effect this year, Data Privacy Day 2020 couldn't be a more timely opportunity for helping businesses and consumers understand the importance of respecting and protecting personal information," said Kelvin Coleman, executive director of NCSA. "With the amount of consumer data collected and stored online, Data Privacy Day encourages businesses to improve data privacy and security practices and educate consumers about the many ways they can make their personal information more private." Advice for Consumers: Tips to Help Protect Your Privacy
Advice for Organizations: Privacy is Good for Business
NCSA encourages everyone to do their part to promote a culture of privacy. Here's how you can get involved this Data Privacy Day and year-round:
Resources CyberSecure My Business™ is a national program helping small and medium-sized businesses learn to be safer and more secure online. The program is a series of in-person, highly interactive and easy-to-understand workshops based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework. Cybersecurity Awareness Toolkit: The National Cyber Security Alliance (NCSA), Facebook and MediaPRO have joined forces to develop an easy-to-use cybersecurity guide with a breadth of helpful resources to help launch your own cybersecurity awareness program. The materials are all free and address both opportunities and challenges that SMBs face each day. Protect Your Customers: NCSA and the U.S. Small Business Administration have teamed up to create this helpful tip sheet. Promote data privacy best practices with MediaPRO's free downloadable data privacy toolkit. Bite-sized and easy-to-consume, the resources in the toolkit will help organizations drive home the value that should be placed on personal data with colleagues, coworkers, and employees. OneTrust is dedicated to helping companies with a holistic approach to compliance with hundreds of global privacy laws and regulations. With enforcement of the California Consumer Privacy Act expected to begin in July 2020, the OneTrust platform is a complete solution to implement compliance and sets organizations on the right trajectory for supporting a global privacy program. For Data Privacy Day 2020, Integris Software is offering access to its Data Privacy Maturity Study, a survey and analysis of the technical and organizational data privacy practices of 258 mid and large US enterprises. As companies develop their own privacy management programs it's helpful for them to understand the privacy budgets, organizational dynamics, and key technologies of leading US enterprises. For a Data Privacy Day media kit, click here. About Data Privacy Day About the National Cyber Security Alliance NCSA's core efforts include National Cyber Security Awareness Month (October); Data Privacy Day (Jan. 28); and CyberSecure My Business™. For more information on NCSA, please visit https://staysafeonline.org/about/ View original content to download multimedia:http://www.prnewswire.com/news-releases/on-january-28-data-privacy-day-encourages-consumers-to-own-their-privacy-and-businesses-to-improve-their-data-privacy-practices-300987891.html SOURCE National Cyber Security Alliance |