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Mobify Introduces Front-end as a Service to Power More Innovative, Agile Digital ExperiencesComplete front-end for headless commerce enables experimentation, unlocks agility without building from scratch VANCOUVER, British Columbia, May 21, 2019 (GLOBE NEWSWIRE) -- Mobify today announced the launch of the Mobify Front-end as a Service, a powerful new way to build, test, run and evolve fast, immersive front-end experiences for businesses looking to differentiate based on the quality of their digital customer experiences. Ideally suited to enterprises moving to “headless” architectures, the Mobify Front-end as a Service is being deployed by innovative businesses around the world to power API-driven front-end experiences such as Progressive Web Apps (PWAs) for mobile, tablet and desktop, as well as Accelerated Mobile Pages (AMP) and native apps, along with future touchpoints like voice, chat, and augmented and virtual reality. As an API-driven solution, Mobify’s Front-End as a Service contrasts with monolithic approaches to ecommerce that are inflexible and architecturally closed. It allows businesses to unlock the agility of headless ecosystems with lighter and more frequent front-end updates instead of large website redesigns or siloed customer experiences. The new front-end service can be integrated with best-of-breed ecommerce, content, analytics and other solutions, without the need to build custom experiences from scratch or wait for heavy redeployments of backend systems. For more information, download the Enterprise Guide to Headless Commerce Front-ends.
German beauty giant Cosnova, which has three major brands including essence, the highest selling cosmetics brand across Europe, is undertaking a headless approach using Mobify as the front-end for ecommerce, CMS, personalization, and other technologies. According to Cosnova Chief Digital Officer Dirk Lauber, “With Mobify we’re able to have a much more flexible, modular digital architecture where the customer experience components on the front-end can evolve for each brand without having to build and maintain duplicate code and integrations to our backend systems. For our customers, this means we will be able to deliver much more consistent and reliable experiences in our content, pricing, promotions and inventory across all channels and enable innovation in our customer journeys.” Mobify’s Front-end as a Service provides:
According to Igor Faletski, Mobify CEO, “We know from creating apps on the web that amazing digital experiences drive top-line growth. Rather than worrying about foundational technologies like building and maintaining a hosting environment, mastering modern web technologies, and integrating with backend systems, an API-driven Front-end as a Service lets businesses focus their time on innovating and differentiating the digital experience to delight their customers. ” Mobify’s Front-end as a Service reduces the time, costs, and maintenance challenges associated with going “headless” with :
To learn more about the Mobify Front-end as a Service, visit https://www.mobify.com/platform-overview/ and read more in the Enterprise Guide to Headless Commerce Front-ends. About Mobify A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e5581e89-c318-4588-aec1-25422492ac44 Contact: Betsy Kosheff [email protected] 413 232 7057 |