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Brightlink Releases CPaaS Platform 2.0ATLANTA, May 21, 2019 /PRNewswire/ -- Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, has made it easier for businesses to integrate communications capabilities into their customer engagement strategies through the 2.0 release of its Communications Platform as a Service (CPaaS) Platform. Prior functionality in Brightlink's CPaaS Platform available via the Brightlink Phonebook is still available, such as the ability to acquire and activate phone numbers and enable business messaging, and is now enhanced with added features and improved user experience. "We remain committed to enhancing our CPaaS technology and platform, and our latest release takes self-service to the next level to give businesses a competitive advantage," said Rob Chen, CEO of Brightlink. "Our new platform enables companies to easily access and integrate communications capabilities into their business processes - in a matter of minutes - and provides a differentiated CPaaS user experience for enterprises." Brightlink's CPaaS Platform includes a robust set of APIs coupled with an easy-to-use web user interface from which companies can easily choose and activate hundreds of phone numbers for immediate use and then enable critical features such as business texting to support marketing and customer engagement. According to a Harris Interactive poll, 64% of consumers are likely to perceive a company contacting them via text in a positive light. Meanwhile, 75% of Millennials would rather communicate via text about things such as appointments, deliveries and coupons, according to Mobile Marketng Watch. "Companies today that haven't enabled their business numbers for texting are missing a critical component of their omnichannel customer engagement strategy, especially if they want to reach digital native consumers and end users," said Chen. Brightlink's CPaaS Platform 2.0 release includes four major areas of capabilities:
To learn more about Brightlink's CPaaS capabilities, visit brightlink.com/cpaas-platform. About Brightlink Brightlink is a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions. Our industry-leading CPaaS platform, technology solutions, and network services are used by companies ranging from small to mid-sized businesses to the largest enterprises and communication service providers around the globe. We power more than 35 billion communication interactions each year with industry-leading quality of service, 24x7 support, and a next-generation IP network that has the highest levels of performance, reliability, scalability and security. Brightlink is based in Atlanta, GA. Visit www.brightlink.com and follow us on Twitter, LinkedIn and Facebook. For Brightlink media inquiries, please contact: Rebecca Harbin View original content:http://www.prnewswire.com/news-releases/brightlink-releases-cpaas-platform-2-0--300851587.html SOURCE Brightlink |