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Boréas Technologies Announces Relationship with TDK Electronics to Advance Touch-Response for Consumer, Automotive, Industrial MarketsSAN JOSE, Calif., May 14, 2019 (GLOBE NEWSWIRE) -- Boréas Technologies, a developer of ultra-low-power, high-definition (HD) haptic technologies, today announced at Display Week 2019 a collaborative relationship with TDK Electronics, aimed at accelerating the most energy-efficient high-performance piezo haptic (touch-response) solutions for a broad range of applications. Boréas’ cooperation agreement with TDK Electronics, a subsidiary of TDK Corporation (TSE:6762), focuses on the joint design and marketing of advanced touch-response solutions using TDK’s PowerHap™ and PiezoHapt™ families of piezo actuators for haptic feedback combined with Boréas’ piezo haptic driver technology. (See press release, “TDK cooperates with Boréas on smart haptic solutions,” May 14, 2019.) Reflecting on his company’s newly announced relationship with TDK Electronics, Simon Chaput, founder and CEO of Boréas Technologies, said, “Collaborating with TDK enables us to access their extensive sales and marketing network to accelerate the adoption of piezo haptics globally. “Furthermore, this cooperation will enable faster time to market for our customers by reducing the amount of engineering required to implement a piezo haptic solution using Boréas’ driver ICs with TDK’s piezo actuators.” Dr. Georg Kuegerl, CTO of the TDK Piezo & Protection Devices Business Group, TDK Electronics, added, “Our partnership with Boréas Technologies is a further step to expand our market reach to customers, who are looking for superior technological haptic solutions. In particular, they will benefit from Boréas’ expert design of drivers for our wide range of piezo actuators.” Boréas will also demonstrate at Display Week (May 14-16, 2019 in San Jose, Calif.) SmartClik, its proof-of-concept platform delivering a more immersive, satisfying touch user-interface for smartphones, wearables and other battery-powered consumer devices. “More immersive touch experiences that satisfy human need for realistic fedback is driving the next major innovation in smartphones, wearables, cars and other smart systems,” said Chris Chinnock, founder and president, Insight Media. “Haptic feedback — the functionality that conveys user-activated contextual information through vibrations, pulses or motion — is essential for meeting this need. Until very recently, however, haptic feedback has been fairly crude. Even today’s highest-end smartphones have just one haptic engine that shakes the whole phone when you push a button. Boréas Technologies and TDK Electronics’ collaboration to advance piezoelectric haptic actuators and drivers will give us something infinitely better: localized high-definition feedback that designers can customize for a wide range of electronic-device displays.” Experience SmartClik: Buttonless Smartphone Platform Boréas will demo SmartClik, its proof-of-concept buttonless smartphone at Booth 1840, Table 28, The Innovation Zone (I-Zone) at Display Week (May 14-16, 2019, San Jose McEnery Convention Center, San Jose, Calif.) SmartClik uses Boréas’ tiny, low-power, programmable HD haptic-feedback chip to replace the smartphone’s mechanical volume and power buttons, delivering more sophisticated HD tactile feedback over staid push-button user interfaces. Device designers can customize button usage from application to application to create a multi-purpose user interface for many different use cases. A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/5f286111-9729-4705-becb-28a70106aab8 About Boréas Technologies About TDK Corporation About TDK Electronics The Boréas logo is a registered trademark, and CapDrive is a trademark of Boréas Technologies Inc. PowerHap and PiezoHapt are trademarks of TDK Electronics. All other product and company names are trademarks or registered trademarks of their respective holders. Press Contacts Nicolas Duchesne-Laforest, Boréas Technologies Email: [email protected] Maria Vetrano, Vetrano Communications Email: [email protected] Dr. Heinz Kahlert, TDK Electronics Email: [email protected] |