[March 21, 2019]

Authenticating.com Combines Verification Services To Prevent Identity Fraud

To address the growing problem of identity fraud, thousands of industry professionals will gather in Las Vegas from March 24th to March 27th for KNOW 2019 Vegas, "the premier identity, trust, and data economy event in the world, bringing together the latest innovations and leading-edge technology from more than 100 leading companies with a highly-rated conference program assembling today's visionaries to explore the hottest topics influencing the industry." Founder CEO of Authenticating.com, Steve Ward will be there speaking in a lightning talk on building better trust scores. He says, "I see the growing need to authenticate consumers bein ignored because of even more concern over data sharing, privacy infringement and hacking. As governments increasingly regulate and businesses move to decentralize, I see an opportunity to provide multi-factor verification as a service so companies can build their own trust scores without relying on heavily regulated data."

There are many platforms available to provide the functionality companies need to authenticate individuals and their claims, but Authenticating.com fuses them into one easy-to-use set of developer tools without re-selling a consumer's data. Through a composite set of APIs and an SDK, Authenticating.com combines authoritative data providers to offer a managed service for businesses to securely automate and outsource identity verification and fraud prevention. Authenticating.com sources information as an end user and trusted custodian of the data provided by the individual and data obtained from third parties for the purpose of verifying the consumer, at their request, in connection with the product or service they signed up for.

Once a person proves their identity through knowledge based authentication or photo ID authentication, their relevant claims are independently verified using the same sources and methods used in the background check industry. The information is indexed for data integrity, adjudication and policy enforcement. Personally identifiable information belonging to the consumer is encrypted end-to-end, then anonymized, de-personalized and bifurcated at rest to ensure that a consumer's data is never hacked or exposed. Authenticating.com verifies consumer data as a valued-added service for companies that want to trust, but verify consumers as cost effectively as possible. When more thorough background check reports are needed that involve adverse action notifications and dispute resolution, Authenticating.com refers its customers to trusted consumer reporting agencies.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190321005281/en/

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