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MRI Launches Visual Analytic Tool Delivering Instant Access to Targeting InsightsWith so much data at their disposal, marketers and ad planners often struggle to isolate the consumer insights that can accelerate targeting effectiveness. GfK MRI's new graphically based analytical tool, Visual Reporter, cuts through data quickly to uncover essential insights for smarter targeting. Tapping MRI's unmatched database on US consumer activities and attitudes, Visual Reporter uses an intuitive interface and instant charting to bring data to life. Watch a video of Visual Reporter in action With Visual Reporter, users can
For sale to current MRI subscribers, Visual Reporter leverages MRI's Survey of the American Consumer®, the gold standard in traditional planning and consumer insights. As part of the Survey, MRI conducts over 24,000 in-person, in-home interviews each year, capturing an unequaled range of information on US consumers' media use, buying habits, lifestyles, and attitudes. The Survey is accredited by the Media Rating Council (MRC), which conducts annual audits of MRI's methodology, fieldwork, analytics, and data handling systems. On behalf of clients and the industry, the MRC assures that audience measurement services are valid, reliable, and effective. View source version on businesswire.com: https://www.businesswire.com/news/home/20180919005438/en/ |