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PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid GrowthThe membership rewards program provider relies on Yes Lifecycle Marketing to bring transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey CHICAGO, July 16, 2018 /CNW/ -- Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform Yesmail360 to support the brand's rapidly growing digital marketing program through data-driven targeting and real-time analytics. PayForward selected Yes Lifecycle Marketing for its platform's ease of use, rich targeting and robust analytics & reporting capabilities. By using Yesmail360, PayForward will bring the development and execution of its transactional and marketing emails into the same platform and capture real-time analytics to glean deeper insights into the entire customer journey. "Our previous system was quite restrictive and did not provide any analytics. We needed a flexible and affordable platform that could scale along with the needs of our growing marketing team," said Jacqueline Collard, vice president of marketing, PayForward. "The knowledge, expertise and dedication of our integration, deliverability, agency and account teams have been instrumental to the success of our brand today." After partnering with Yes Lifecycle Marketing, PayForward has seen significant improvement in its marketing processes and has been able to develop and deploy messages in half the time it previously required. Using Yesmail360's intuitive interface and its in-platform content tool Template Builder, PayForward started creating more responsive, dynamic, engaging and personalized emails in a fraction of the time. "We are very excited to partner with PayForward and help them refine their marketing strategies during thi period of growth," said Jim Sturm, president of Yes Lifecycle Marketing. "By using Yesmail360, the PayForward team can map out, create and analyze the full customer journey of each of its key audience segments, thus uncovering opportunities to connect and engage with them." "To maintain a competitive edge, marketers need a technology partner that can bolster their overall strategy with actionable analytics, advanced segmentation and robust data," said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. "Our Yesmail360 platform is the key to implementing sophisticated, multichannel campaigns for savvy brands looking to boost conversions, drive better ROI and deliver long-term business results." For more information about Yes Lifecycle Marketing's multichannel marketing platform and what it can do for your brand, click here. About Yes Lifecycle Marketing About PayForward Founded in 2013, PayForward was created by accomplished entrepreneurs Armando Rand, Steve Marks and Ronnie Silos to help revitalize America's economy by aligning the interests of consumers, merchants and enterprise partners globally. For more information on PayForward, visit www.payforward.com. About Infogroup Contact:
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