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Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017Mirakl, the leading global marketplace solutions provider, announced today at Shoptalk record customer go-lives and revenue impact for 2017. In 2017, Mirakl launched 33 customer marketplaces, and customer GMV (News - Alert) grew 150% from 2016. Key developments in 2017 included:
In addition, Mirakl saw exceptional customer performance in 2017, showcasing the financial impact of the marketplace model and successful implementations:
Mirakl customer Catch Group, Australia's top online shopping group, launched their marketplace in four months of meeting Mirakl. "The fastest way to market for us was to use a SaaS (News - Alert) platform and we chose Mirakl," said Nati Harpaz, CEO, Catch Group. "e looked at building a platform ourselves, but the complexity and lack of experience we had in house from a tech and marketplace point of view meant that working with Mirakl would allow us to launch our marketplace very quickly - our marketplace was quickly generating $1M revenue per week." "We're very impressed by the amount and quality of customers Mirakl has all around the world," said Gabby Leibovich, co-founder, Catch Group. "Catch is known to be innovative and disruptive and we believe Mirakl is the same." Behind the success of Mirakl's customers are the Mirakl Labs and Client Success teams. Mirakl Labs, Mirakl's R&D Division, released significant enhancements to Mirakl's Marketplace Platform, including:
In addition to providing expertise via workshops, Mirakl's Client Success team launched brand new offers to extend their support in marketplace launch and operation:
In 2017 Mirakl saw marketplace sales grab headlines, with Amazon taking over 50% of online sales in the U.S. According to Gartner1, "By 2020, more than 50% of online sellers will either list their products on marketplaces or sell third-party products on their core commerce sites." Mirakl has prepared to support the increased marketplace project volume by enhancing strategic partnerships with SAP Hybris and McFadyen Digital. In order to support the fast uptake of marketplaces as part of B2C and B2B digital commerce Mirakl has grown headcount 107% from 72 to 150 full time employees in the past two years. As part of that growth Mirakl added several strategic members to the team including Tom Ebling, Demandware's former CEO, to the Board of Directors; Florian Bressand, former McKinsey Partner, as Chief Operating Officer; Joseph Lee, former SVP, Sales from MyWebGrocer, as Executive Vice President of Sales, Americas; and Marie Best, Former Director of Reporting at Fnac and CFO Fnac Suisse, as Vice President of Finance. "Last year was an incredible year for Mirakl and its customers. It's clear the platform revolution has caught on," said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. "We witnessed a transformation in our customers who originally wanted to build a marketplace but have now realized they're building an ecosystem - inviting more partners to provide more value. This in turn is spurring their customer and revenue growth beyond their initial expectations. We're very excited to support the successful execution of our customers' platform business strategies." For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com, or stop by Booth #ET63 this week during Shoptalk at the Venetian in Las Vegas. *Gartner, "Hype Cycle for Digital Commerce, 2017" Mike Lowndes, 31 July 2017. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About Mirakl Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that's modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl's proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com 1 Gartner Inc, 2018 Predicts: New Channels, AI and IoT Shape Future Digital Commerce Strategies, Jason Daigler et al, December 4, 2017 View source version on businesswire.com: https://www.businesswire.com/news/home/20180320005181/en/ |