TMCnet News
TechTarget Launches Deal ScoreCard, a Quarterly Research Report to Help B2B Technology Executives Make Go-To-Market Investments ConfidentlyTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Deal ScoreCard™, a new quarterly subscription report service from TechTarget Research. Deal ScoreCard reports provide in-depth insight on vendor consideration; product feature, initiative and workload importance; vendor pricing and deal terms practices; and competitive win/loss in 20 technology product market segments across the Data Center, Cloud, Storage and End-User Computing spaces. These new reports help B2B enterprise technology executives make confident, go-to-market decisions that will drive better outcomes for their organization. "There is no shortage of hunches, feelings and 'history' when it comes to making go-to-market decisions and investments at B2B tech companies," said Michael Cotoia, CEO, TechTarget. "Technology leaders have long come to TechTarget for guidance and insight based on our data. With Deal ScoreCard, we are providing a critical mass of our market-specific data into a single quarterly report." Deal ScoreCard delivers confidence because it leverages proprietary buyer-generated data across 4 distinct categories:
Data from Deal ScoreCard helps enterprise technology executives make better, more confident decisions. With these new reports, leadership gets an independent overview of the market to help guide a range of important investments:
Deal ScoreCard is available for the following enterprise technology markets:
For more information on how your organization can subscribe to TechTarget's Deal ScoreCard, contact Brian McGovern, VP TechTarget Research at [email protected]. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter (News - Alert) @TechTarget. (C) 2018 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget and Deal ScoreCard is a trademark of TechTarget. All other trademarks are the property of their respective owners. View source version on businesswire.com: http://www.businesswire.com/news/home/20180117006471/en/ |