[January 15, 2018]

Global Mobile Apps Industry Almanac 2017 - Research and Markets

The "Mobile Apps Global Industry Almanac 2017" report has been added to ResearchAndMarkets.com's offering.

The global mobile apps market generated total revenues of $415.1bn in 2017, representing a compound annual growth rate (CAGR) of 13% between 2013 and 2017.

Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-2017, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key highlights

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technoogy in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription.
• The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).
• Any currency conversions have been carried out using constant annual average 2016 exchange rates.
• Market consumption volume increased with a CAGR of 11.9% between 2013 and 2017, to reach a total of 8,659.5 million applications in 2017.
• The growth deceleration of the global market in 2017 is a trend that is set to become evident in all main markets-regions, namely the Asia-Pacific, the European and the US. In detail, as the adoption of smartphone and mobile internet in developed markets has reached a maturity stage in most developed markets, whilst developing markets have also become significantly penetrated, the growth pace of demand and monetization are to slow overall.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180115005591/en/

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