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Displaydata's Enterprise Solution Now Supports 200,000 Electronic Shelf Labels Per Store Location, Driving Improved Operational Efficiency for Retailers
[January 15, 2018]

Displaydata's Enterprise Solution Now Supports 200,000 Electronic Shelf Labels Per Store Location, Driving Improved Operational Efficiency for Retailers


Displaydata, the leader in the design and supply of fully graphic electronic shelf labels (ESLs), today announced the release of Dynamic Central 1.8.0, featuring new, industry-leading ESL enhancements for enterprise retailers. Displaydata's enterprise software, Dynamic Central, can now support 200,000 ESLs per location, allowing the platform to accommodate the large number of ESLs necessary for supermarkets and large format stores. The centrally managed software platform also includes Flash and Collect and Scan to Position features, further enhancing operational efficiencies required by Tier One retailers.

Dynamic Central is an enterprise-class platform, designed to be centrally managed from a retailer's HQ and to eliminate the need for software and servers at each store. The platform provides performance, reliability, ease of management and scalability across retail chains of any size, and can support several thousand store locations. This makes Dynamic Central the most scalable ESL solution in the industry, capable of supporting the largest enterprises with the lowest total cost of ownership. The latest version of Dynamic Central also includes the following features:

  • Flash and Collect - Improves product placement accuracy and reduces the cost and time involved with stock replenishment or return of stock. Flash and Collect gives retail associates the ability to quickly identify the location of a product by following the visual flash indication on the ESL associated with that product. Store associates no longer need to painstakingly read product labels to identify the correct location for a particular product. Instead, they scan the barcode of the poduct using a hand-held terminal. This makes the ESL associated with the product flash, showing the store associate the exact product location.
  • Scan to Position - Connects the shelf position with the product and the ESL assigned to it, storing the information in Dynamic Central for accessibility via a hand-held terminal. The shelf position of a product can be added for new and existing products and their associated ESLs. The Scan to Position functionality also allows store associates to complete tasks such as inventory replenishment and online order pickup more efficiently, and helps to improve planogram compliance.



"As retailers continue to improve the shopping experience for consumers, it will be crucial for store associates to keep pace with product inventory to ensure that the right merchandise is placed in the correct position at the shelf edge. The new Flash and Collect and Scan to Position functionalities make stock replenishment and return of stock more efficient by reducing the time spent on these tasks by up to 60%," said Andrew Dark, CEO, Displaydata. "The Dynamic Central platform not only gives enterprise retailers the tools they need to easily monitor and maintain ESLs across thousands of store locations, but improves operational efficiencies and frees staff up to spend more time with their valuable customers."

About Displaydata


Displaydata is the leader in the design and supply of fully graphic electronic shelf labels (ESLs). We were first to market with three-color ESLs and continue to lead this category, having shipped millions of labels. We work in close partnership with many of the world's largest retail brands and have operations in the U.S., Europe, LATAM, and Asia. We help retailers optimize revenues and margins by improving the customer experience at the shelf-edge, where most purchasing decisions are made.

Displaydata's ESLs, with the option of integrated Bluetooth Low Energy beacons and NFC, enable retailers to control and drive in-store pricing and promotions with speed, agility, and consistency. Fully graphic and available in three colors, the ESLs can display product, price, promotion, stock levels, social reviews, currency details, and much more. Displaydata's ESLs are part of an architecture designed in partnership with retailers to be enterprise ready. The trusted platform is simple to install and needs the least amount of in-store hardware of any vendor. The wireless network is secure and the robust software enables the centralized management of any number of ESLs, across any number of stores.

For more information, please visit: www.displaydata.com


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