TMCnet News
MetaX Develops Ads.txt Plus, Powered by adChain and adToken (ADT)MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising and the creator of the adChain protocol and adToken (ADT), has brought the existing IAB Tech Lab ads.txt utility to the Ethereum blockchain, resulting in Ads.txt Plus, one of the first open source decentralized applications (DApps) for digital advertising. It is now available in beta on the Ethereum Rinkeby testnet. Ads.txt is an IAB Tech Lab project aimed towards transparency within the inventory supply chain of the programmatic advertising industry. Since ads.txt is a public webserver file, it makes it easier for buyers to identify authentic publisher inventory. "Ads.txt was a great leap forward for the digital advertising community," said MetaX Chief Revenue Officer, Alanna Gombert. "As members of the IAB Tech Lab Blockchain Working Group, we decided to give back to the community and build Ads.txt Plus, an open source version built on Ethereum. This is part of our greater mission to encourage honesty, integrity and communication within the advertising industry." Ads.txt Plus provides the following features:
Educational material such as Ads.txt Plus video tutorials are available in the adChain Help Center and Ads.txt Plus smart contracts can be found on Github. About MetaX MetaX is a Los Angeles-based, blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX developed adChain and adToken to provide a decentralized supply chain solution for digital advertising. To sign up for company updates, please visit: http://metax.io/. About adChain The adChain Protocol is a connected set of products and tools powered by blockchain technology that provides a new set of crypto standards available to all global industry participants within the digital advertising ecosystem. The first adChain decentralized application (DApp) is the adChain Registry, in public beta now. About adToken adToken (ADT) is the native utility access token of the adChain Protocol. It is an ERC-20 token and allows for technical transactions including adChain registry voting, adChain crypto API, and Ads.txt Plus.
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