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Lazada Closes Online Revolution with First-Ever Consumer Event at CapitaLand's JCube
[December 05, 2017]

Lazada Closes Online Revolution with First-Ever Consumer Event at CapitaLand's JCube


SINGAPORE, Dec. 6, 2017 /PRNewswire/ -- For the first time, Southeast Asia's leading e-commerce platform, Lazada, will be holding an offline consumer engagement event. Visitors can take part in activities with more than $15,000 worth of prizes to be won, including the Apple iPhone X.

Lazada Singapore's Roadshow at CapitaLand's JCube

The event that takes place at JCube is the first of its kind since Lazada's partnership with CapitaLand was announced in August, to promote online-to-offline integration. Running from 6 to 10 December, the star of the show will be the "anti-gravity" photo booth where visitors snap and upload pictures on social media with the hashtag #ShopLazada1212. Doing so gives them a chance to 'catch' branded surprise boxes and Lazada vouchers via a UFO catcher machine.

Mr. Alexis Lanternier, Chief Executive Officer of Lazada Singapore, said: "We're very excited about our first-ever offline event. Online Revolution is about giving our shoppers the best deals from the brands they love, but also ensuring they have fun while they're at it. Through our partnership with CapitaLand, we have extended the fun and excitement to JCube."

"At the event, shoppers can win exciting prizes and vouchers to shop on Lazada this 12.12, where they can enjoy up to 90% off, over 120 flash deals and vouchers worth $120", he added.

Lazada currently has five live "click and collect" lounges in CapitaLand malls -- Plaza Singapura, Bugis+, JCube, Westgate, and IMM. Customers can collect parcels and return items while the lounges also serve as collection points for sellers. Lazada aims to roll out a total of 13 lounges across CapitaLand malls by March 2018.

Many of the brands present at CapitaLand Malls are now available on Lazada.SG. Currently, the online marketplace hosts more than 300 official stores in total, including labels that recently joined such as The Body Shop, Lego, Shiseido, Origins, MAC, Puma Golf, and New Balance. Even Sony Pictures, which owns TV channel Animax, opened a store on Lazada.SG for its popular merchandise, OO-Kun and Friends.

On 12.12, brands will offer shoppers over 50 'surprise boxes'. These boxes, containing $100 worth of items but selling at $29, were so popular on 11 November (11.11) that some of them sold out in 4 seconds.

The branded surprise box is an example of the close synergy between Lazada and brand partners to engage shoppers. Since its introduction in March this year at Lazada's Birthday Sale, the number of branded surprise boxes for customers to choose from has grown by more than four times.

In addition to the great deals available on 12.12, shoppers on Lazada benefit from customer-friendly policies such as free delivery storewide and 14 days to return their products for free.

About Lazada Online Revolution

Online Revolution is the biggest shopping event in Southeast Asia. It was started on 12 December 2012 (12.12) to introduce consumers to the convenience and value of shopping online, sparking a 'shopping frenzy' that has grown it into a highly-anticipated annual event. Every year, more and more consumers from capital cities to remote villages shop from a wide range of deals from international and local brands previously not available to them. Last year, shoppers ordered two million items in just the first day of the event.

This year, the highlights of Online Revolution will be on 11.11 (11 November) and 12.12 (12 December). Themed 'Shop the Universe', shoppers in six countries can look forward to millions of products from around the world -- from branded cosmetics, apparel and fashion accessories, to TVs and other nifty electronics, household essentials and even pet food -- at 'out-of-this-world' prices.

Appendix 1: Branded Surprise Boxes for Online Revolution 12.12-14.12 Mega Sale





Brand

Date

Time

HP

12.12

12am

EuropAce

12.12

12am

La Roche Posay

12.12

12am

Prolink

12.12

8am

TonyMoly

12.12

8am

J&J 1

12.12

8am

Beautiful.me For him

12.12

10am

COLGATE Sensitive

12.12

10am

Simple

12.12

10am

Ebene

12.12

12pm

CapitaLand 

12.12

12pm

Toni & Guy

12.12

12pm

Nivea

12.12

2pm

Scholl

12.12

2pm

Philips Avent

12.12

2pm

Shiseido 1

12.12

4pm

SOUL

12.12

4pm

St. Ives

12.12

4pm

Garnier

12.12

6pm

Syoss

12.12

6pm

Watsons

12.12

6pm

Dumex

12.12

8pm

Leapfrog Distribution

12.12

8pm

Neutrogena

12.12

8pm

OMRON

12.12

10pm-8am

Xiaomi

12.12

10pm-8am

Hotwheels

12.12

10pm-8am

Asus

13.12

8am

Yves Rocher

13.12

8am

American Tourister

13.12

8am

Beautiful.me For her 

13.12

10am

Brand's

13.12

10am

Hasbro

13.12

10am

J&J 2

13.12

12pm

Eucerin

13.12

12pm

Bio Essence

13.12

12pm

Whamisa

13.12

2pm

Jabra

13.12

2pm

COLGATE Kids

13.12

2pm

TP-Link

13.12

4pm

Blackmores 1

13.12

4pm

Skinfood

13.12

4pm

Oulu (Cocomo)

13.12

6pm

Schwarzkopf

13.12

6pm

Philips

13.12

6pm

Mamonde

13.12

8pm

Barbie

13.12

8pm

JBL

13.12

10pm-8am

Benefit

13.12

10pm-8am

Etude House

13.12

10pm-8am

Motorola

14.12

8am

Blackmores 2

14.12

8am

Adidas by Fossil Group

14.12

10am

Shiseido 2

14.12

10am

AUTOBACS

14.12

12pm

Puku

14.12

12pm

Logitech

14.12

2pm

Laneige

14.12

2pm

Kinohimitsu

14.12

4pm

Korean beauty box

14.12

4pm

Seagate

14.12

6pm

Thomas & Friends

14.12

6pm


*Accurate as of 5 December 2017

Appendix 2: Activities at Lazada's Roadshow (6 -- 10 December)

Lazada Singapore's Roadshow (details) at CapitaLand's JCube

Photo - https://photos.prnasia.com/prnh/20171206/2008737-1-a
Photo - https://photos.prnasia.com/prnh/20171206/2008737-1-b

SOURCE Lazada Singapore


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