TMCnet News

Strativity's Touchpoint Dashboard Unveils Customer Types and Enhanced User Interface
[October 17, 2017]

Strativity's Touchpoint Dashboard Unveils Customer Types and Enhanced User Interface


Strativity Group, Inc., the world's leading customer experience consultancy, unveils Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage and relate groups of customer categories directly into their journey maps. This feature is complimented by a revamped Interface that moves nearly every complex interaction into a simpler, easy design for Touchpoint Dashboard users.

"Customer Types are similar to Personas but so much more because today's journey maps are used in both broad and narrow applications. Now our users can assign specific touchpoints to all customers, segments, personas, employees, individuals and any other group they need to represent," stated Touchpoint Dashboard's Chief Product Officer, Peter Haid. "I personally love how beautifully and flexibly this feature humanizes customers in the context of a journey map. Our new user interface is modern, simple, easy to use and tuned for performance."

With this release, Touchpoint Dashboard customers will enjoy the following:

  • Beautiful Customer Type libraries for both broad and narrow journey maps
  • Customer Type integration across any number of journey maps with re-usable touchpoints assigned
  • Easier to use features, with more screen space across the entire user interface

Lior Arussy, President, and CEO of Stratiity adds "Strativity and Touchpoint Dashboard continue to invest in the platform and in our technology. We've incorporated some of the most requested features, like Customer Types and in-journey validation. The addition of Customer and the enhanced interface are the latest steps to enhance the Touchpoint Dashboard user experience. In the next few months users will see even more exciting innovations."



About Strativity Group Inc. Passion, Expertise, and Execution

The people at Strativity are united by passion and guided by a proprietary integrated methodology to unleash exceptional performance with employees and customers. With experience at leading organizations such as Bain, Deloitte (News - Alert), EY, Ipsos, Bulgari and HP, Strativity brings world-class experience combined with a focus on measurable results.


We measure success by a single word: Execution.

Strativity has had the privilege of working with exceptional brands such as Mercedes-Benz, MasterCard, Royal Caribbean Cruise Line, Walmart, New York Times, FedEx, Mazda, SAP, Honeywell (News - Alert) and Johnson & Johnson.

With over 200 completed projects in 21 countries impacting over 700 million customers and 1,000,000 employees, Strativity is ready to face your challenge.

https://www.strativity.com

About Touchpoint Dashboard Where Journeys Meet Exceptional Experiences

Touchpoint Dashboard, a Strativity Group company, is the world's first and largest SaaS (News - Alert) journey management toolkit that allows major brands to evolve from journey mapping visualization to journey management of initiatives. The method we use allows large enterprises to build, discuss, validate, analyze, present, act, and manage all of their customer's journeys from one CX command center.

http://www.touchpointdashboard.com


[ Back To TMCnet.com's Homepage ]