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TMCNet:  Celerity Announces Campaign Driver, a Proprietary Adobe Campaign Interface

[September 12, 2017]

Celerity Announces Campaign Driver, a Proprietary Adobe Campaign Interface

Celerity today announced the release of its proprietary Adobe (News - Alert) Campaign technology, Campaign Driver, an application designed to enable day-to-day Campaign users to drive marketing strategy through increased usability and decreased campaign execution time within the Adobe Campaign platform. This new offering expands Celerity's portfolio of solutions and services further enabling its clients to maximize Adobe Campaign functionalities.

"With the introduction of Campaign Driver, Celerity is offering organizations with Adobe Campaign the ability to extend its functionality to more end users while maintaining control at a corporate level of: branded content, permissions and access as well as global results across the organization," said Luke Pigott, CEO at Celerity. "Implementing this technology will help clients control the cost, training and resources needed to deliver on a multitude of targeted campaign initiatives while extracting the most value out of the Adobe Campaign platform."

The simplified user interface enables not only distributed markting teams but all enterprise-level organizations, across a variety of users, to quickly modify content, choose an audience, upload unique customer records and schedule launch times. Campaign Driver will also increase access to the key functionalities of Adobe Campaign including: dashboards, content management, microsite management, data management and offer management.

Celerity has already successfully implemented this application for enterprise organizations spanning North America and Europe.

To learn more about how these organizations have streamlined their marketing initiatives, maintained brand control and reported on global campaign data, please contact Sean Burrell, Sean.Burrell@celerity-is.com.

About Celerity Information Services

Celerity is a leading consulting organization specializing in the digital marketing strategy, technical implementation and systems integration of marketing automation platforms and is a certified Adobe Marketing Cloud partner. Founded in 2002, Celerity has proven experience enabling a variety of leading global clients with integrated marketing automation platforms designed, built and mobilized to deliver valuable efficiencies, more effective marketing communications and outstanding customer experiences.

For more information, visit: http://www.celerity-is.com/.


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