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Insightly Announces New Version of CRM Suite Designed to Improve Adoption and Productivity for Microsoft Outlook Users at Midsize BusinessesInsightly, the CRM for building lifelong customer relationships, today announced the latest version of its product. The new version features a deep Microsoft (News - Alert) Outlook integration, as well as a redesigned technical architecture and user interface that helps sales teams improve their productivity. "A CRM product's ease of use matters just as much as its feature set. If your sales reps dread logging into the tool, your entire project is jeopardized," said Anthony Smith, founder and CEO, Insightly. "The new version of Insightly is one of the fastest, most beautiful CRM systems on the market, and is designed to help businesses overcome the user adoption barriers that often hinder a CRM project's success." Improves Search Performance 10X, Helps Avoid Pitfalls of Slow, Legacy CRMs Legacy CRM suites often involve slow, cumbersome interfaces that frustrate users and impede wide adoption. According to a Forrester (News - Alert)/CustomerThink survey, 46 percent of respondents encountered user adoption struggles when implementing their CRM initiative1. "There's a very large graveyard of failed CRM projects. There's more CRM initiatives that have spiraled out of control to become multimillion-dollar investments that negatively affected large numbers of customer-facing employees and didn't deliver any real results," writes Kate Leggett, vice president and principal analyst, Forrester2. Insightly CRM makes usability as important as feature richness, and combines technical performance with a user interface that reduces the clicks, lag and loading screens users must navigate. The latest version includes:
Insightly is already the most popular CRM application in the G Suite Marketplace, with a Gmail integration that enables users to save emails and other record data into Insightly from their inbox. Now Insightly is extending its suite with a deep Microsoft Outlook integration. Users can view contact details and account history from Insightly CRM directly in their inbox prior to contacting prospects or customers, and then automatically link those emails to their contacts or opportunities for future reference. The Insightly Outlook toolbar lets users not only save emails, but also pull Insightly email templates into their compose screen, schedule their email outreach and track emails to see if, where and when a prospect opens the note. "Insightly is the only CRM suite that provides integrated email templates, scheduling and tracking for Microsoft Outlook users," said Smith. "Our existing integration with Gmail has contributed to our popularity, but as we increase our adoption among midsize enterprises it is important we build deeper integrations around ecosystems such as Microsoft Outlook which are preferred by many of these larger businesses." Insightly CRM is available in a number of editions ranging from Basic to Enterprise at price points to meet the needs of businesses of all sizes and sophistication. The new UI and Microsoft Outlook integration will be available for all editions, and will begin rolling out to select customers next month. Doubling Headcount, Building Momentum (News - Alert) Insightly has generated momentum following its $25M Series C funding round in April 2016, and will nearly double its headcount to 160 employees by the end of 2017 by adding a sales team dedicated to midsize businesses. Thousands of larger enterprises have already selected Insightly, including some of the world's largest healthcare and manufacturing companies. About Insightly Insightly provides customer relationship management software for businesses of all sizes across all industries, including manufacturing, consulting, health & wellness, media and others. With more than 1.5 million subscribers worldwide, Insightly is the most popular CRM software on the G Suite Marketplace. 1 CRM Success Hinges on Effective Change Management, Forrester Research (News - Alert), Inc., February 2016 2 CRM Success Requires Focus On People, Not Only Technology, Forrester Research, Inc. blogs, February 2016 View source version on businesswire.com: http://www.businesswire.com/news/home/20170717005222/en/ |