"As Integral Ad Science expands and enters new markets, our focus is to continue offering our customers unique capabilities that ensure their campaigns are reaching the right people in the right environments," says Harmon Lyons, SVP Business Development and Platform Solutions at Integral Ad Science. "Adelphic is a longstanding and trusted partner, with advancements in cross-device and people-based technology that make them the ideal partner to bring our reporting data directly to their user interface."
ABOUT ADELPHIC
Adelphic is a leading people-based cross-channel demand-side platform. Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company's platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic's technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic is owned by Viant, a subsidiary of Time Inc. For more information, visit adelphic.com.
ABOUT INTEGRAL AD SCIENCE
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in twelve countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.
CONTACT
For more information, please visit adelphic.com or contact us at [email protected].
Related Links
Viant
Adelphic
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/viants-adelphic-partners-with-integral-ad-science-closing-the-loop-between-viewability-targeting-and-measurement-300460368.html
SOURCE Adelphic
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