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TMCNet:  Weidenhammer a Good Fit for Mashburn

[April 10, 2017]

Weidenhammer a Good Fit for Mashburn

READING, Pa., April 10, 2017 (GLOBE NEWSWIRE) -- Sid Mashburn, a nationally-recognized apparel retail and design company, has launched a new online Made-to-Measurement program with the help of Weidenhammer, a provider of strategy, marketing, and technology solutions.

Custom fit and made-to-measure suits have been a hallmark of the Sid Mashburn in-store experience since the brand�s conception in 2007. And now, for the first time, that custom, made-to-measure level of service is available online for men�s shirts.

Through this application designed by Weidenhammer, and using the Magento platform, customers can interface digitally to order a custom shirt online.� �The fully customized application reinforces the �high touch� element of Mashburn�s brand promise,� states Jason Crickmer, Managing Director of Weidenhammer�s Commerce Practice.�

Crickmer notes, �Customers can �self-serve� at their convenience, and Mashburn associates can lead shoppers through the process if a more �hands on� approach is desired.� The resulting cohesive omnichannel experience heightes customer exposure to the aspirational aspects of the brand, positioning them as lifetime ambassadors of quality, style, and value.�

�We�ve worked very hard to make it easy and accessible, because let�s be honest � no matter your job or your crowd or your day-to-day, it�s cool to have your own shirt,� Sid Mashburn, CEO says.� �We�re super excited.�

About Weidenhammer
Weidenhammer, founded in 1978 and headquartered in Reading, PA, identifies and integrates new technologies that help companies run smarter and grow faster.� Weidenhammer maintains 7 offices in Pennsylvania, Michigan, Colorado, and Texas, and has 190 professionals on staff.� The company has core competencies in consulting, software development, commerce, infrastructure solutions, cloud and managed services, digital/interactive design, as well as school district administrative solutions.� Weidenhammer has strategic relationships with Cisco, Microsoft, HP, IBM, Magento, EMC, VMware, and Softdocs.� More information about the firm can be found at www.hammer.net.

About Sid Mashburn
SID MASHBURN is a vertically-integrated and nationally-recognized apparel retail and design company headquartered in Atlanta, GA.� Sid and Ann are the driving creative and design forces behind the Mashburn brand.� Sid began his design career in New York as the very first men�s designer at J.Crew, where he spent 5 years helping to establish the brand�s menswear identity and aesthetic.� He was then recruited by Ralph Lauren himself as Senior Design Director at Polo.� He went on to serve as VP of Design at Tommy Hilfiger and spent 6 years as SVP of Design at Lands� End.� For more information please visit www.SidMashburn.com.

James P. Bitler, Marketing Communications Manager
Weidenhammer
jbitler@hammer.net
610-378-8600 x8455

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