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Ad Serving, Direct Deals and OTT Drive SpotX's 2016 GrowthDENVER, March 22, 2017 (GLOBE NEWSWIRE) -- Video inventory management platform SpotX today released its full year 2016 growth figures, noting significant growth from its advanced ad serving and over-the-top (OTT) video business streams. The Denver-based company, which significantly expanded its footprint in Asia Pacific and Europe in the past year, saw media spend transacted through its platform grow 33% year on year in 2016. Headcount grew 26% year on year and the number of media owners using SpotX’s platform increased by 56%. This growth shows an expanding and more strategic use of the principles of programmatic in video, with the use of automated inventory management expanding to tag-based direct deals between media owners and advertisers. SpotX’s modern ad serving platform blends programmatic and direct deals, giving media owners a single platform to manage all demand sources. “We’re seeing a continuing expansion and sophistication of automated monetization in the video space as media owners look for ways to maximize their video yield,” said Mike Shehan, CEO and Co-Founder of SpotX. “Around the globe, media owners are looking to advanced ad server technology and a blend of transaction styles to get the most out of their precious video assets. These trends have driven shifts within our business towards more private marketplaces and direct deals, as well as growth in new areas such as Curated Marketplaces and connected TV.” SpotX’s Growth Milestones - FY 2016
Stats from RTL Report
About SpotX SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, European entertainment network RTL Group acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn. Contact Chris Byrne 646-683-9184 [email protected] |