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Animoto Adds Square Video for Increased Social Media and Mobile EngagementNEW YORK, March 21, 2017 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create online videos, today launched square format for its Marketing Video Builder, giving marketers a proven high-performance format for Facebook and Instagram. Beta customers including Billboard Magazine, Buffer, The Jane Goodall Institute and Simply Recipes report increases in views, likes and shares for square video over landscape, noting a significant improvement on the overall success and performance of their videos on social media. "Businesses of all sizes must learn to communicate using video on social media — that's where customers and prospects live, and video is proven as the most effective form of communication," said Brad Jefferson, co-founder and CEO of Animoto. "Square videos perform better on social networks like Facebook and Instagram than traditional landscape videos, but until now, the average marketer and small business owner has not had an easy and inexpensive way to create a square video. We're changing that, leveling the playing field for small businesses and marketers so they can now compete with businesses with monster budgets by giving them the power to produce videos that are sure to stand out on social media." Square videos take up 78 percent more screen space in the mobile social news feed than landscape videos, improving viewability and engagement. Additionally, a recent study showed that view rates for square are 28 percent higher, and consumers are 67 percent more likely to complete square videos over landscape. Today's news is the latest update to the company's recently launched Marketing Video Builder, which hlps small businesses and marketers create content for a video-first world with its pre-built storyboards, drag and drop interface and features including voice-over, text-enhancing filters and styles designed to stand out on social media. Marketers can now transform any content they have into a square video, even if the content was originally shot in landscape or portrait. Brands Use Square for Better Performance Billboard Magazine Buffer Jane Goodall Institute Simply Recipes More case studies are available at http://animoto.com/success-stories. Square videos are available in Animoto's Marketing Video Builder, available with Professional and Business plans. Learn more at http://animoto.com/business. About Animoto Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/animoto-adds-square-video-for-increased-social-media-and-mobile-engagement-300426688.html SOURCE Animoto |